Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
$4
saas · Sep 15, 2026
keyfire.app
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 11 links on the entry page, 8 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 33 rows
- Answers buyer objections
Is it really free? How is this different from AutoHotkey? Does it phone home? Where does m
- Offers a free trial or free tier
free forever
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 3 more
-
Flagged
4 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 72% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Landmark regions
- No <main> or <header> landmark. screen-reader users cannot jump between regions.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Your keyboard can do more than type
- Promise
Your keyboard can do more than type. Visual hotkeys, macros and text expansion for Windows. Set up in seconds…
- Prices shown
- $ 4
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-08-15
- 5 tactics 2026-09-15
The funnel, frame by frame
2 steps walkedIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Keyfire — Hotkeys, Macros & Text Expansion for Windows. No Scripting.
- Meta description
Your keyboard can do more than type. Visual hotkeys, macros and text expansion for Windows. Set up in seconds, no scripting required. Free to download.
- Headline
Your keyboard can do more than type
- Section headings
Nine ways to give time back every day.
Two clicks to set up. Instant every time.
Same result. Three clicks, not three lines of script.
Stop re-typing the same things every day.
From zero to working hotkey in 60 seconds.
The questions you're about to ask.
Set a key. Fire it.
Two clicks past the SmartScreen warning
+7 more, not shown- Buttons and links
Press Ctrl+K to search this page
v1
v2
Download
Download for Windows
Download the ARM64 build
Download for Windows · Free
- Prices on the page
$ 4
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 33 rows
Answers buyer objections
Is it really free? How is this different from AutoHotkey? Does it phone home? Where does m
proof1 of 4
Puts a number on adoption
153 Teams
offer2 of 2
Offers a free trial or free tier
free forever
Makes the pricing ladder explicit
free, $8/user
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 15 measured checks need work
Text contrast (WCAG AA)
contrast:72% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Ctrl” at 1.79:1 (12px, #f0b942 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:29 of 36 interactive targets are under 44×44px on mobile.
smallest: “v1” at 31×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
165 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e8a020
accent#e8a020
bg#ffffff
surface#f5f5fa
text#4a4a6a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog36px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
20pxAa
36pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Space Grotesk · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
