Smallest body text is 9px (base ~19px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
$4
saas · Aug 15, 2026
keyfire.app
65/100 Partial
Scores above 74% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 69%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 10 links seen, 6 walkable, 1 matched, and we walked 2 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 65 Partial 2026-08-09
- 65 Partial 2026-08-15
The funnel, frame by frame
2 steps walkedIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Keyfire — Hotkeys, Macros & Text Expansion for Windows. No Scripting.
- Meta description
Your keyboard can do more than type. Visual hotkeys, macros and text expansion for Windows. Set up in seconds, no scripting required. Free to download.
- Headline
Your keyboard can do more than type
- Section headings
Nine ways to give time back every day.
Two clicks to set up. Instant every time.
Same result. Three clicks, not three lines of script.
Stop re-typing the same things every day.
From zero to working hotkey in 60 seconds.
The questions you're about to ask.
Set a key. Fire it.
Two clicks past the SmartScreen warning
+7 more, not shown- Buttons and links
Press Ctrl+K to search this page
v1
v2
Download
Download for Windows
Download the ARM64 build
Download for Windows · Free
- Prices on the page
$ 4
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $8/user
Action path1 of 4
Offers a free trial or free tier
free forever
Trust & proof1 of 2
Puts a number on adoption
153 Teams
Friction reduction2 of 2
Answers buyer objections
Is it really free? How is this different from AutoHotkey? Does it phone home? Where does m
Offers a free trial or free tier
free forever
Value reinforcement2 of 2
Compares itself against alternatives
comparison grid: 33 rows
Puts a number on adoption
153 Teams
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Trusted-by logo wall
1050 of 1369 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
73% of measurable text passes WCAG AA. 4+ runs fail.
worst: “✓ Saved” at 1.71:1 (11px, #82d8a3 on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 2 content images carry alt text.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & deliveryclear
Page weight passesweight:page-weight
At least 0.8 MB across 27 measurable resources. 6 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources passesweight:render-blocking-resources
1 stylesheet/script in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
2 images are shipped at more than 2x the width shown.
“rating-badge.png” is 800px wide, displayed at 246px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
165 elements look clickable but cannot be reached by keyboard.
“Esc”, “Esc”, “F1”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e8a020
accent#e8a020
bg#ffffff
surface#f5f5fa
text#4a4a6a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog36px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
20pxAa
36pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Space Grotesk · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
