ecommerce · Aug 3, 2026
15/100 Sparse
Scores above 6% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 18%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.18, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 126 links seen, 114 walkable, 3 matched, and we walked 4 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKinovi: AI Video Studio & Multi-Model API
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$0.0707
$0.1345
$0.0895
$0.1614
$0.1884
$0.3034
$0.2261
$0.3628+17 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$0.1345 / $0.1614 / $0.3034 / $0.3628 / $0.6820 / $0.8184 / Save 47%
FAQ
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion99% of measurable text passes WCAG AA.
Responsive viewport meta is present.
Smallest body text is 9px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
7 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 166 content images carry alt text.
1 of 2 form fields have no label.
fix Give every input a <label> or aria-label; placeholders are not labels.
1 button/link has no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
2 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
At least 7.7 MB across 267 measurable resources. 250 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
5 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
48 images are shipped at more than 2x the width shown.
“J6p_FOAkIeA.jpg” is 1280px wide, displayed at 144px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
6 elements look clickable but cannot be reached by keyboard.
“Image”, “Video ≤15s”, “Audio ≤3”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“email”
fix Use type="email" / type="tel" so phones show the right keyboard.
1 field carries validation attributes (required/pattern/aria-invalid).
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
