saas · Sep 20, 2026

leads.zalize.com

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 33 links on the entry page, 17 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Clay · LeadSleuth
    Answers buyer objections
    Where does the data come from? Only public sources: Hacker News, Bluesky, and GitHub posts
    Offers a free trial or free tier
    $0/month

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    3 of 11 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    5 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    105 of 111 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Use Cases

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Use Cases

    Walk it frame by frame

  5. In their words

    The headline: Your next customer just posted about the problem.

    Promise
    Tell LeadSleuth what you sell. Our AI detective watches Hacker News, Bluesky, and GitHub (more sources in eva…
    Prices shown
    $0 · $49 · $99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 5 → 6 across 3 scans since 2026-08-04. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 5 tactics 2026-08-04
  2. 6 tactics 2026-08-15
  3. 6 tactics 2026-09-20

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$0 +3 more

FAQPressFree trialNo cardLogo wall
Compare
02

Compare

4 tactics

$167 +1 more

ComparisonFree trialNo cardPricing tiers
Use Cases
03

Use Cases

▼ thinnest
2 tactics
Free trialNo card

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
LeadSleuth — Daily dossiers on people who need you right now
Meta description
Tell LeadSleuth what you sell. Our AI detective watches Hacker News, Bluesky, and GitHub (more sources in evaluation) for buying signals, then hands you a full intelligence report per lead.
Headline
Your next customer just posted about the problem.
Section headings
Backed by public data. Built for indie SaaS teams.An inbox of leads, not a pile of mentionsFour answers per leadIntent signals, not contact listsPricingFAQStop prospecting cold. Start with the ones already asking.Describe what you sell+6 more, not shown
Buttons and links
ProductStart for freeStart free
Prices on the page
$0$49$99$199

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of leads.zalize.com
Nav0% down the page
Hero section of leads.zalize.com
Hero1% down the page
Logos section of leads.zalize.com
Logos19% down the page
Pricing section of leads.zalize.com
Pricing64% down the page
FAQ section of leads.zalize.com
FAQ75% down the page
Footer section of leads.zalize.com
Footer89% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$49/month”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Clay · LeadSleuth
Answers buyer objections Where does the data come from? Only public sources: Hacker News, Bluesky, and GitHub posts

proof2 of 4

Shows customer logos or a trusted-by claim logos: A LeadSleuth dossier, Listed on Turbo0, Verified on DANG!
Shows press logos or an as-seen-in claim press: Featured on Wired Business, Featured on Wired Business

offer2 of 2

Offers a free trial or free tier $0/month
Makes the pricing ladder explicit $167/mo, $446/mo, free

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Demo / docs entry 575 of the 1,683 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 11 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“shot-hero-3zK5oC1s.webp” is 2880px wide, displayed at 894px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

105 of 111 interactive targets are under 44×44px on mobile.

smallest: “中文” at 52×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

23 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison table: Clay · LeadSleuthcomparison copy Clay Alternative: Done-For-You Intent Leads vs DIY Enrichment | LeadSleuth

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#e4e7ec
bg#ffffff
surface#f2f3f5
text#5f6b7a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
32pxAa
36pxAa
48pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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