saas · Sep 17, 2026

linear.app

We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

2 conversion tactics detected
3 pages captured
13 UX checks
6 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Shows customer logos or a trusted-by claim
used by
Offers a demo or docs entry point
Documentation

See all 2
Not seen
9 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.

+ 6 more

See what we looked for
Flagged
6 of 13 build checks flagged, each with a fix

Text contrast (WCAG AA)
88% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over i…
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
2 buttons/links have no accessible name (icon-only, no aria-label).

+ 3 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Signup

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Signup

Walk it frame by frame
In their words
The headline: The product development system for teams and agents The product development sys…

Promise
Purpose-built for planning and building products with AI agents.

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

subscription

ReviewsLogo wallDemo / docs

Pricing

2 tactics

$0 +2 more

Logo wallDemo / docs

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Linear – The system for product development
Meta description: Purpose-built for planning and building products with AI agents.
Headline: The product development system for teams and agents The product development system for teams and agents
Section headings: A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products.Intake and integrationsPlanning and monitoringAI and automationsBuild, review, and shipChangelogBuilt for the future. Available today.Faster app launch+6 more, not shown
Buttons and links: ProductResourcesLog in Sign upLog inSign upLinearPulseInboxMy issuesReviews+2 more, not shown

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 4

Shows customer logos or a trusted-by claim used by

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over images/gradients). not counted either way.

worst: “added to context” at 3.11:1 (12px, #62666d on #161718). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

140 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

33 images are shipped at more than 2x the width shown.

“f79251b06e9edeeacbf2875384defe629e000b3c” is 144px wide, displayed at 14px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Worth knowing3

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.1 MB across 12 measurable resources, but 738 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

This funnel: 88% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#08090a

bg#f8f8f9

surface#ffffff

text#8a8f98

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox64px

Jumps over the lazy dog48px

A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

24pxAa

32pxAa

48pxAa

64pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa510

Aa590

FAMILIES

Inter Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 8 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt