saas · Sep 17, 2026

lite.ego.app

We found more conversion tactics here than on 24% of the 1,301 multi-step SaaS funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 35% of them.

Walk 36 links on the entry page, 30 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 11 rows
    Answers buyer objections
    What is ego (lite)? ego (lite) is the agent browser built to share with your AI agents, li
    Shows customer logos or a trusted-by claim
    logos: Claude Code, Codex, Cursor, Kiro, Hermes Agent

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 4 more

    See what we looked for

  3. Flagged

    5 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    93% of measurable text passes WCAG AA. 4+ runs fail. 34% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 6px, below the 13px floor this check uses.
    Named controls
    3 buttons/links have no accessible name (icon-only, no aria-label).

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Solutions
    Step 3
    Use Cases

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Fastest browser for AI agents to run web automation

    Promise
    Always free, no set up. Claude Code or Codex runs 100+ browser automation tasks at the same time. The fastest…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

subscription

ComparisonFAQLogo wallDemo / docs
Solutions
02

Solutions

2 tactics
FAQDemo / docs
Use Cases
03

Use Cases

▼ thinnest
2 tactics

$5,000

Logo wallDemo / docs
Compare
04

Compare

▲ strongest
5 tactics

$1.75 +1 more  ·  subscription

ComparisonFAQTrust badgesLogo wallDemo / docs

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Fastest Browser for AI Agents to Run Web Automation | ego (lite)
Meta description
Always free, no set up. Claude Code or Codex runs 100+ browser automation tasks at the same time. The fastest agent browser in our open Real-World Bench.
Headline
Fastest browser for AI agents to run web automation
Section headings
What you can do with ego (lite)Any agent, connect via ego-browserParallel multitasking, execute faster.Same automation, fewer tokensSpace for agents, Space for youSame Chrome, agent-nativeStop bouncing between browsersFAQ+1 more, not shown
Buttons and links
Get pinged for WindowsSocial mediaReal estate, finance, shoppingBookingsSaaS back officesInternal toolsWikipedia, the free encyclopediaYouTubeSpotifyGoogle Maps+2 more, not shown

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 11 rows
Answers buyer objections What is ego (lite)? ego (lite) is the agent browser built to share with your AI agents, li

proof1 of 4

Shows customer logos or a trusted-by claim logos: Claude Code, Codex, Cursor, Kiro, Hermes Agent

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Free trial / freemium 1,296 of the 1,623 SaaS funnels we checked
Pricing tiers 848 of the 1,623 SaaS funnels we checked
Press / "as seen in" 608 of the 2,330 funnels we checked
Lead-capture form 415 of the 1,631 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail. 34% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Summarize morning meeting” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 6px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

126 images are shipped at more than 2x the width shown.

“1-Analyze%20Competitors%27%20Activity.pn” is 960px wide, displayed at 384px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

130 of 253 interactive targets are under 44×44px on mobile.

smallest: “Home” at 41×21px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.1 MB across 203 measurable resources, but 153 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison grid: 11 rowscomparison copy ego lite vs Playwright: The Best Playwright Alternative

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#d6dff5
bg#f7f7f7
surface#ffffff
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
6pxAa
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
48pxAa
WEIGHTS
Aa200
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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