Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
saas · Oct 19, 2026
localhero.live
We found more conversion tactics here than on 45% of the 1,448 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.30.0
How this was measured
Measured by Roentgen 1.30.0 on 2026-10-19. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,908 multi-step funnels, more conversion tactics than 54% of them.
Walk 73 links on the entry page, 63 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Common questions about google review management
- Puts proof in the first viewport
Review Management Get more 5-star reviews on autopilot
- Shows customer logos or a trusted-by claim
logos: LocalHero, Ashikur Rohoman, Shakil Jamal, Manal Ghamir, LocalHero.live
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Form labels
- 1 of 3 form fields have no label (+2 rely on placeholder only).
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Review Response Generator
- Step 1
- Homepage / Lander
- Step 2
- Services
- Step 3
- Review Response Generator
-
In their words
The headline:
The local SEO agency getting service businesses seen on Google Maps.
- Promise
Local SEO agency for service businesses. We get plumbers, roofers, HVAC and cleaning companies into the Googl…
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
4 → 5 across 5 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 4 tactics 2026-07-30
- 4 tactics 2026-08-02
- 4 tactics 2026-08-03
- 4 tactics 2026-09-14
- 5 tactics 2026-10-19
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
LocalHero - Local SEO Agency for Service Businesses
- Meta description
Local SEO agency for service businesses. We get plumbers, roofers, HVAC and cleaning companies into the Google Map Pack in their own service area.
- Headline
The local SEO agency getting service businesses seen on Google Maps.
- Section headings
A local SEO agency built for service businesses that live or die by local search.
Read our reviews before you call us.
Every number here is one you can check yourself.
Everything your local business needs to dominate search.
A clear, three-step path to the top of local search.
Free local SEO tools, no signup needed.
Answers to the questions we get most.
Ready to be the local hero in your city?
+8 more, not shown- Buttons and links
Services
Get a free audit
Free audit
Get my free audit
How long does it take to see results from local SEO?
What are local authority backlinks?
What types of businesses do you work with?
How much does local SEO cost?
Do I have to sign a long contract?
What is a Google Business Profile and why does it matter?
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Common questions about google review management
proof3 of 4
Puts proof in the first viewport
Review Management Get more 5-star reviews on autopilot
Shows customer logos or a trusted-by claim
logos: LocalHero, Ashikur Rohoman, Shakil Jamal, Manal Ghamir, LocalHero.live
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Makes the pricing ladder explicit
free, $200/mo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Free trial / freemium
1,409 of the 1,786 SaaS funnels we checked
Demo / docs entry
605 of the 1,796 funnels we checked
Us-vs-them comparison
490 of the 2,581 funnels we checked
Lead-capture form
471 of the 1,796 funnels we checked
Usage / adoption proof
299 of the 2,191 funnels we checked
Scarcity / urgency copy
135 of the 2,578 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “View Pricing” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:1 of 3 form fields have no label (+2 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“logo-transparent.png” is 512px wide, displayed at 32px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:149 of 190 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.9 MB across 194 measurable resources, but 143 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffcc00
accent#ffcc00
bg#ffffff
surface#fcfaf8
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Space Grotesk · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
