The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 1 step
⤢
01
Homepage / Lander
$42,000 +4 more · 1 proof point
Trust badges Free trial
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action the path to convert — CTA, sign-up, checkout measured
12/20 high points earned
Free trial / freemium Free forever Lead-capture form Not detected: proof above the fold and demo / docs entry.
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction objections answered, barriers removed measured
4/10 partial points earned
Free trial / freemium Free forever Not detected: FAQ / objection handling.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
77% of measurable text passes WCAG AA — 4+ runs fail. 17% of text was unmeasurable (over images/gradients) — not counted either way.
worst: “Click to unmute 🔇” at 1.08:1 (13px, #ffffff on #f4f6fa) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~19px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
12 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
NOTE Heading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog44px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
localmaskpro.com · 2/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of localmaskpro.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 30.4% | background |
| `#000000` | 28% | support |
| `#111927` | 22% | support |
| `#0f172a` | 8% | support |
| `#efefef` | 5.2% | background |
| `#1d4ed8` | 2.4% | accent/brand |
| `#edf1f7` | 1.2% | background |
| `#38bdf8` | 1.1% | accent/brand |
Curated roles: `primary=#38bdf8` · `accent=#38bdf8` · `bg=#ffffff` · `surface=#efefef` · `text=#4a5a73`
## Type
- Display: `Space Grotesk`
- Body: `Inter`
- Size scale (px): 11, 12, 13, 14, 16, 17, 18, 19, 22, 26, 44, 56
- Radius (px): 3, 4, 5, 8, 10, 14
## Patterns detected (fact-based) — 2/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Free forever)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, email)_
## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee` — e.g. "14-day money-back guarantee"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
