Smallest body text is 11px (base ~15px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
subscription
saas · Aug 15, 2026
lorepanic.com
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 44 links seen, 33 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
LorePanic: Rules Search & Session Notes for D&D GMs
- Meta description
You run the game. LorePanic handles the bookkeeping: instant D&D rule lookups with sources, your whole campaign searchable, session recaps written for you.
- Headline
LorePanic your GM assistant
- Section headings
A place to ask all your last-minute questions in a hurry
Get ready for your next session.
Search the lore that you wrote (or the modules that you own)
We're trying to be as close to free as possible
AI note-taking
- Buttons and links
Free tools
Start a 30-day trial
+ New chat
How does grappling work?
Explain the rules for cover.
What can a 3rd-level wizard prepare?
How does death saving work?
Plan a one-shot for four level-3 players.
Send
Start the trial
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $7.99/mo, $14.99/mo, $24.99/mo
Action path3 of 4
Offers a free trial or free tier
free trial
Lead-capture form
display_name, email, password
Offers a demo or docs entry point
docs link
Friction reduction1 of 2
Offers a free trial or free tier
free trial
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Trusted-by logo wall
1050 of 1369 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 42 content images carry alt text.
Form labels needs worka11y:form-labels
1 of 5 form fields have no label (+1 rely on placeholder only).
fix Give every input a <label> or aria-label; placeholders are not labels.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.2 MB across 29 measurable resources, but 55 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
3 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
2 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1a1940
accent#1a1940
bg#12112a
surface#12112a
text#9490b0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog28px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
24pxAa
26pxAa
28pxAa
30pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Cinzel · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
