01
Homepage / Lander
2 tactics
saas · Sep 25, 2026
lumalabs.ai
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 45 links on the entry page, 22 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Free tier
- Shows customer logos or a trusted-by claim
trusted by
- Makes the pricing ladder explicit
$30/mo, $90/mo, $300/mo, free
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 18 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 72% of measurable text passes WCAG AA. 4+ runs fail.
- Form labels
- 1 of 7 form fields have no label.
- Named controls
- 18 buttons/links have no accessible name (icon-only, no aria-label).
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Contact Sales
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Contact Sales
-
In their words
The headline:
Luma is your creative partner
- Promise
Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading v…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Luma | AI Agents for Creative Work
- Meta description
Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free.
- Headline
Luma is your creative partner
- Section headings
Where ideas become the work
Research
Recent News
Team & Community
What’s due this week?
Luma
The Open Physical AI Lab
RAY3.2
+4 more, not shown- Buttons and links
Product Hero Shots
Paid Social Variants
Cut a Teaser
JOIN US
Try for free
Try Free
Join Us
Sections
1 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
trusted by
offer2 of 2
Offers a free trial or free tier
Free tier
Makes the pricing ladder explicit
$30/mo, $90/mo, $300/mo, free
checkout2 of 2
Offers a demo or docs entry point
Documentation
Lead-capture form
firstName, lastName, email, company
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
18 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 17 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:72% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Monthly” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:1 of 7 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:18 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Input types
forms:1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“email”
FixUse type="email" / type="tel" so phones show the right keyboard.
Tap-target size (mobile)
mobile:155 of 163 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 80×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing7
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
36 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.3 MB across 156 measurable resources, but 222 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ededed
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
22pxAa
32pxAa
48pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
__graphik_7126cf
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
