Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Tools
▼ thinnest
1 tactic
subscription
saas · Sep 29, 2026
lumi.herman-apps.com
We found more conversion tactics here than on 3% of the 1,316 multi-step SaaS funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.0
How this was measured
Measured by Roentgen 1.28.0 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,725 multi-step funnels, more conversion tactics than 10% of them.
Walk 36 links on the entry page, 29 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions
- Offers a free trial or free tier
Free plan
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 94% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Form labels
- 10 of 10 form fields have no label.
+ 2 more
-
Walked
3 pages walked, Tools to 50 30 20 Budget Calculator
- Step 1
- Tools
- Step 2
- Compound Interest Calculator
- Step 3
- 50 30 20 Budget Calculator
-
In their words
The headline:
Free financial calculators
- Promise
Quick, no-signup calculators for budgeting, saving, and paying off debt — then track it for real in Lumi.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free financial calculators | Lumi
- Meta description
Quick, no-signup calculators for budgeting, saving, and paying off debt — then track it for real in Lumi.
- Headline
Free financial calculators
- Section headings
Compound Interest Calculator
50/30/20 Budget Calculator
Emergency Fund Calculator
Savings Goal Calculator
Debt Payoff Calculator
FIRE Calculator
Subscription Cost Calculator
Couple Expense Split Calculator
- Buttons and links
English ▾
Download
Download on App Store→
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions
offer1 of 2
Offers a free trial or free tier
Free plan
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,443 of the 1,982 funnels we checked
Pricing tiers
859 of the 1,634 SaaS funnels we checked
Press / "as seen in"
617 of the 2,353 funnels we checked
Demo / docs entry
562 of the 1,644 funnels we checked
Us-vs-them comparison
430 of the 2,357 funnels we checked
Lead-capture form
426 of the 1,644 funnels we checked
Proof above the fold
357 of the 2,357 funnels we checked
Usage / adoption proof
279 of the 1,982 funnels we checked
Scarcity / urgency copy
118 of the 2,353 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Future value” at 3.26:1 (11px, #8e8e93 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:10 of 10 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:15 of 37 interactive targets are under 44×44px on mobile.
smallest: “View all articles→” at 117×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 1.8 MB across 342 measurable resources, but 94 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#f7f7f8
text#63636b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog20px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
20pxAa
44pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
