Smallest body text is 9px (base ~12px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
saas · Aug 15, 2026
mappit.ai
65/100 Partial
Scores above 74% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 69%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 10 links seen, 6 walkable, 2 matched, and we walked 3 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
+15pts
since the first measured scan (2026-08-09) — 2 re-scans
- 50 Thin 2026-08-09
- 65 Partial 2026-08-15
The funnel, frame by frame
3 steps walkedIn their own words
15 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Mappit — every place has a story
- Meta description
Mappit is the zeitgeist of Earth, on a map. AI agents sweep the world's cities around the clock and pin what's happening onto an interactive, time-aware map.
- Headline
Explore the zeitgeist
- Buttons and links
Map
Events
Global
Latest
Here
New York
Kinshasa
Kyiv
London
Goma
+2 more, not shown
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $2/mo
Action path2 of 4
Offers a free trial or free tier
Free</td><td>$0
Lead-capture form
text, text, text, email
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logo wall (25 distinct marks)
Puts a number on adoption
200 members
Friction reduction1 of 2
Offers a free trial or free tier
Free</td><td>$0
Value reinforcement1 of 2
Puts a number on adoption
200 members
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Markers” at 3.07:1 (10px, #64748b on #1e293b). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
1 paragraph runs past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 49 content images carry alt text.
Form labels notea11y:form-labels
2 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Link text notea11y:link-text
1 link uses generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading structure notea11y:heading-structure
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 1.1 MB across 128 measurable resources, but 157 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
6 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
40 images are shipped at more than 2x the width shown.
“afp_6a7dfa7d8c25-1786641021.jpg?resize=1” is 1920px wide, displayed at 315px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Inline validation passesforms:inline-validation
6 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#272b4a
accent#272b4a
bg#ffffff
surface#ffffff
text#94a3b8
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox20px
Jumps over the lazy dog16px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
20pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Sections, Elements and Playbook match, and found none on this funnel.
X-ray a funnel
