saas · Sep 29, 2026

mappit.ai

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.0

5 conversion tactics detected
3 pages captured
13 UX checks
4 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.28.0 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 15 links on the entry page, 10 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
5 conversion tactics detected, each backed by text on the page

Offers a free trial or free tier
Free</td><td>$0
Shows customer logos or a trusted-by claim
logo wall (41 distinct marks)
Makes the pricing ladder explicit
free, $2/mo

+ 2 more with evidence

See all 5
Not seen
6 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Demo / docs entry
A "book a demo" or documentation / API entry point.
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 3 more

See what we looked for
Flagged
5 of 14 build checks flagged, each with a fix

Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.
Oversized images
78 images are shipped at more than 2x the width shown.

+ 2 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Register

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Register

Walk it frame by frame
In their words
The headline: Mappit.ai — every place has a story: the world's news on a live, interactive map

Promise
An interactive news map with a live newsfeed, topical threads, and daily news games.
Prices shown
$2 · $5

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 5 conversion tactics detected since 2026-08-09.

5 tactics 2026-08-09
→
6 tactics 2026-08-15
→
5 tactics 2026-09-29

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

$2 +1 more

PressLogo wallPricing tiers

Pricing

2 tactics

$0 +6 more · subscription

Free trialPricing tiers

Register

▼ thinnest

1 tactic

Pricing tiers

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Mappit — every place has a story
Meta description: An interactive news map with a live newsfeed, topical threads, and daily news games.
Headline: Mappit.ai — every place has a story: the world's news on a live, interactive map
Section headings: Explore the zeitgeist
Buttons and links: MapEventsGlobalNational · USLatestHereYour languageBangkokCairoKyiv+2 more, not shown
Prices on the page: $2$5

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (41 distinct marks)

Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Free</td><td>$0

Makes the pricing ladder explicit free, $2/mo

checkout1 of 2

Lead-capture form text, text, text, email

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Markers” at 3.07:1 (10px, #64748b on #1e293b). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

78 images are shipped at more than 2x the width shown.

“UN_General_Assembly_Iran_31155-1.jpg?w=2” is 2783px wide, displayed at 315px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

143 of 144 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 2.0 MB across 151 measurable resources, but 173 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#272b4a

bg#ffffff

surface#ffffff

text#94a3b8

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox20px

Jumps over the lazy dog16px

A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

9pxAa

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

20pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt