saas · Oct 15, 2026

memdeklaro.org

We found more conversion tactics here than on 6% of the 340 entry-page SaaS captures we have measured.

1 page walked · measured by Roentgen 1.29.0

1 page captured
14 UX checks
4 flagged

Walk 17 links seen, 7 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

How this was measured

Every figure on this page was read off the live site by Roentgen 1.29.0 on 2026-10-15, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page17 links
Walkable, same site7 links
Matched a funnel step0 links
Pages captured, entry page included1 page

What we found

1 of 11 applicable

memdeklaro.org shows 1 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 10.

Proven on the page · 1

Offers a free trial or free tier Free Forever

Not seen on any step reached · 10

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Trusted-by logo wall 1,584 of the 2,196 funnels we checked

Pricing tiers 914 of the 1,789 SaaS funnels we checked

Press / "as seen in" 655 of the 2,583 funnels we checked

Demo / docs entry 605 of the 1,799 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Lead-capture form 472 of the 1,799 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

1 step walked

We captured 1 page, Homepage / Lander, and did not walk past it.

Homepage / Lander

1 tactic

subscription

Free trial

Also captured on mobile, 1 step.

In their own words

20 quoted

Their headline: “Your identity belongs to you.”

Their description: “Memdeklaro - Empowering people to self-declare their own identity without third parties. Open source, non-government and non-corporate.”

All 20 quoted strings: title, description, headings and buttons

Page title: Memdeklaro - Self-Declaration of Identity
Meta description: Memdeklaro - Empowering people to self-declare their own identity without third parties. Open source, non-government and non-corporate.
Headline: Your identity belongs to you.
Section headings: Your identity, Your choice.Freedom of Identity For EveryoneHow to Get StartedMake Your Self-DeclarationLive the Three FreedomsOne World, One Humankind.Universally AccessibleFreedom to Choose+5 more, not shown
Buttons and links: GenerateGet Starteddownload the template hereDownload

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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of memdeklaro.org — **Nav**0% down the page

Hero section of memdeklaro.org — **Hero**0% down the page

FAQ section of memdeklaro.org — **FAQ**86% down the page

Footer section of memdeklaro.org — **Footer**95% down the page

How well it’s built

14 run · 4 flagged

4 of 14 measured checks need work, and each comes with its fix

4 Need work
5 Worth knowing
5 Clear

Text contrast (WCAG AA)
89% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over images/gradients). not counted either way.
worst: “(Auto generated)” at 2.54:1 (12px, #9ca3af on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Landmark regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
20 of 23 interactive targets are under 44×44px on mobile.
smallest: “World Passport” at 104×17px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

5 worth knowing, 5 clear

Worth knowing5

Line length
1 paragraph runs past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Link text
1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.
What this measures
Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Autocomplete hints
No autocomplete attributes across 14 fields. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

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Brand kit

5 colour roles

Their primary colour is #3451eb, on a #ffffff background with text in #ffffff.

primary#3451eb
accent#3451eb
bg#ffffff
surface#fafaf5
text#ffffff

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

30pxAa

48pxAa

60pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa900

FAMILIES

DM Sans · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

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We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.