Base body text ~18px, smallest 13px.
01
Dates
▼ thinnest
0 tactics
no named tactics detected on this step
ecommerce · Aug 3, 2026
moonreading.com
25/100 Sparse
Scores above 12% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 42%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.15, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
4 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Important Dates for August, 2026
- Meta description
Healing Dreamscape Meditation by Moon Reading
- Headline
MoonReading
- Section headings
Your name came through twice in his reading...
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 4
Anchors the price against a higher original
$47
Trust & proof2 of 3
Displays a wall of customer reviews
6 testimonials
Backs the purchase with a money-back guarantee
60 day money back guarantee
Risk reversal & urgency1 of 2
Backs the purchase with a money-back guarantee
60 day money back guarantee
What we didn’t find
12 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see12 of 15 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
85% of measurable text passes WCAG AA. 4+ runs fail. 44% of text was unmeasurable (over images/gradients). not counted either way.
worst: “This is what he saw about you. Please take a look” at 3.98:1 (18px, #007bff on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene2 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text needs worka11y:image-alt-text
29 of 29 content images (100%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Named controls needs worka11y:named-controls
5 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 2.8 MB across 50 measurable resources, but 34 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
6 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
2 images are shipped at more than 2x the width shown.
“moonreading-logo.svg” is 150px wide, displayed at 50px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#2a2e70
accent#2a2e70
bg#2a2e70
surface#2a2e70
text#212529
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
Nunito
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
