01
Homepage / Lander
▲ strongest
2 tactics
$19.00 +4 more
ecommerce · Sep 9, 2026
moonreading.com
Fewer than 1% of the 211 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 105 links on the entry page, 92 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 4 parts
-
Not seen
15 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 12 more
-
Flagged
7 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 90% of measurable text passes WCAG AA. 4+ runs fail. 38% of text was unmeasurable (over i…
- Line height
- Body line-height is 1.2×, tight enough to hurt readability.
- Named controls
- 28 buttons/links have no accessible name (icon-only, no aria-label).
+ 4 more
-
Walked
4 pages walked, Homepage / Lander to Start 2
- Step 1
- Homepage / Lander
- Step 2
- Shop
- Step 3
- Start
+ 1 more step
-
In their words
The headline:
Discover the Secrets of Your Moon Sign
- Prices shown
- $19.00 · $14.00 · $67.00
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Moon Reading
- Headline
Discover the Secrets of Your Moon Sign
- Section headings
Read your Daily Horoscope
Card Reading
Free Horoscopes
Aries Daily Horoscope
Taurus Daily Horoscope
Gemini Daily Horoscope
Cancer Daily Horoscope
Leo Daily Horoscope
- Buttons and links
Login Sign up
All Articles
Previous
Next
Shop
Sign up
Digital Report Destiny Moon Reading $19.00 ORDER NOW
Digital Report Personalized Love Reading $14.00 ORDER NOW
Digital Report Astrological Transit Guide $67.00 ORDER NOW
Digital Report Ultimate Astrology Reading $11.00 ORDER NOW
+2 more, not shown- Prices on the page
$19.00
$14.00
$67.00
$11.00
$37.00
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:90% of measurable text passes WCAG AA. 4+ runs fail. 38% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Crystals” at 3.11:1 (14px, #997ddf on #f7f8fa). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.2×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:28 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“taurusscorpio-1.jpg” is 1792px wide, displayed at 268px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:69 of 177 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
2 of 59 content images (3%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Link text
8 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 2.6 MB across 96 measurable resources, but 108 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#17aabf
accent#17aabf
bg#f7f8fa
surface#ffffff
text#1b2026
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
48pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
PT Serif · Source Sans 3
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
