saas · Aug 15, 2026

morphlogo.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

5/11 tactics
2 steps
11 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 14 links seen, 10 walkable, 1 matched, and we walked 2 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

50 Thin 2026-08-09
→
50 Thin 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

5 tactics

subscription

FAQPressFree trialNo cardLogo wall

Pricing

▲ strongest

7 tactics

$29 +5 more · subscription

FAQPressFree trialNo cardLogo wallPricing tiersExpress pay

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Logo Animation AI Generator — Animate Your Logo | MorphLogo
Meta description: Static logo in, cinematic motion out. MorphLogo's logo animation AI turns your logo into brand-ready motion in seconds — pick a style, export, try it free.
Headline: Logo Animation AI to Animate Your Logo in Seconds
Section headings: AI Logo Animation Examples — Static Logo In, Motion OutEverything You Need in One AI Logo Animation MakerHow to Animate a Logo with AI in 3 StepsStatic logo. Cinematic motion.Logo Animation AI: FAQLoved by brands and designersRenders in about a minuteExport for every channel+6 more, not shown
Buttons and links: MorphLogoLogo AnimatorIntro MakerPricingBlogFree CreditsSign in to get 40 free creditsLog in / Sign upAnimate your logo →Your pick shows here+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of morphlogo.com — **Hero**0% down the page

FAQ section of morphlogo.com — **FAQ**67% down the page

Logos section of morphlogo.com — **Logos**80% down the page

Footer section of morphlogo.com — **Footer**93% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $39/mo

Action path1 of 4

Offers a free trial or free tier try it free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction2 of 2

Answers buyer objections Logo Animation AI: FAQ

Offers a free trial or free tier try it free

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) not measurablecontrast:text-contrast-wcag-aa

All 7 sampled text runs sit over images or gradients. effective contrast is not computable.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 2.5 MB across 195 measurable resources, but 83 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

14 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

41 images are shipped at more than 2x the width shown.

“liquid-morph-poster.webp” is 900px wide, displayed at 104px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.