Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
$199 +1 more
saas · Sep 29, 2026
nngroup.com
We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.
Walk 62 links on the entry page, 50 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logos: AI for Design Workflows, Usability Testing, SP_Thumbnails_8, SP_Thumbnails_10
- Lead-capture form
q, email
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 6 more
-
Flagged
2 of 11 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 127 of 134 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Homepage / Lander to Accounts
- Step 1
- Homepage / Lander
- Step 2
- Products
- Step 3
- Accounts
-
In their words
The headline:
Research-based, results-driven UX guidance and training.
- Promise
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practit…
- Prices shown
- $ 199 · $ 49
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
33 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Nielsen Norman Group: UX Training, Consulting, & Research - NN/G
- Meta description
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.
- Headline
Research-based, results-driven UX guidance and training.
- Section headings
Live Online Courses
Self-Paced Courses
Earn UX Certification
Recent Articles & Videos
Learn with Your Team
Partner with Our Experts
Why NNGroup
Leading Organizations Learn from NNGroup
+8 more, not shown- Buttons and links
UX Training & Courses
Articles & Resources
Consulting
About Us
All Live Online Courses
All Self-Paced Courses
UX Certification Benefits
More Articles & Videos
Train Your Team
Explore Consulting Offerings
+2 more, not shown- Prices on the page
$ 199
$ 49
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logos: AI for Design Workflows, Usability Testing, SP_Thumbnails_8, SP_Thumbnails_10
checkout1 of 2
Lead-capture form
q, email
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 10 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:127 of 134 interactive targets are under 44×44px on mobile.
smallest: “Consent Preferences” at 22×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
32 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.2 MB across 14 measurable resources, but 136 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#451316
bg#ffffff
surface#fee2e4
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog32px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
30pxAa
32pxAa
50pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter Variable · Source Sans Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
