Smallest body text is 12px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
$199 +1 more
saas · Aug 1, 2026
nngroup.com
20/100 Sparse
Scores above 9% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 3%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.13, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
33 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Nielsen Norman Group: UX Training, Consulting, & Research - NN/G
- Meta description
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.
- Headline
Research-based, results-driven UX guidance and training.
- Section headings
Live Online Courses
Self-Paced Courses
Earn UX Certification
Recent Articles & Videos
Learn with Your Team
Partner with Our Experts
Why NNGroup
Leading Organizations Learn from NNGroup
+8 more, not shown- Buttons and links
UX Training & Courses
Articles & Resources
Consulting
About Us
All Live Online Courses
All Self-Paced Courses
UX Certification Benefits
More Articles & Videos
Train Your Team
Explore Consulting Offerings
+2 more, not shown- Prices on the page
$ 199
$ 49
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Lead-capture form
q, email
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: AI for Design Workflows, Usability Testing, SP_Thumbnails_8, SP_Thumbnails_10
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 1 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
2 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 13 content images carry alt text.
Weight & deliveryclear
Page weight passesweight:page-weight
At least 0.2 MB across 10 measurable resources. 86 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources noteweight:render-blocking-resources
6 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
32 elements look clickable but cannot be reached by keyboard.
“Artificial Intelligence”, “Artificial Intelligence”, “Live Online”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
5 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#451316
accent#451316
bg#ffffff
surface#fee2e4
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog32px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
30pxAa
32pxAa
50pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter Variable · Source Sans Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
