Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Tools
▲ strongest
2 tactics
$75,000 +7 more
saas · Sep 29, 2026
ozfinancehub.com.au
We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.
3 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.0
How this was measured
Measured by Roentgen 1.28.0 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 153 links on the entry page, 143 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently asked questions
- Offers a free trial or free tier
$500 free
- Lead-capture form
number, number, number, number
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 5 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
- Oversized images
- 8 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Tools to Housing Mortgage
- Step 1
- Tools
- Step 2
- Housing
- Step 3
- Income Tax
+ 1 more step
-
In their words
The headline:
All Calculators
- Promise
93 Australian finance calculators: salary tax, HELP/HECS, super, stamp duty, mortgage, CGT, DASP and more. Bu…
- Prices shown
- $75,000 · $250,000 · $750
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
All Calculators – Australian Tax & Finance Tools 2026–27
- Meta description
93 Australian finance calculators: salary tax, HELP/HECS, super, stamp duty, mortgage, CGT, DASP and more. Built on 2026–27 ATO rates.
- Headline
All Calculators
- Section headings
Browse by category
Featured calculators
Income & Tax
Retirement & Super
Student Loans
Investments
Housing
Savings
+3 more, not shown- Buttons and links
Search /
Tools
Sign in
Cookie Preferences
- Prices on the page
$75,000
$250,000
$750
$500
$540
$40,000
$400
$1.5
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently asked questions
offer1 of 2
Offers a free trial or free tier
$500 free
checkout1 of 2
Lead-capture form
number, number, number, number
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“logo.png?v=2” is 2930px wide, displayed at 178px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:39 of 80 interactive targets are under 44×44px on mobile.
smallest: “Car Stamp Duty Calculator” at 173×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
41 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 4.2 MB across 407 measurable resources, but 334 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#fdfdfc
text#5a6272
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Plus Jakarta Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
