saas · Aug 9, 2026

ozfinancehub.com.au

25/100 Sparse

Scores above 12% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 6%.

2/11 tactics
3 steps
9 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 147 links seen, 137 walkable, 2 matched, and we walked 3 pages.

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Tools

▲ strongest

2 tactics

$75,000 +7 more

Trust badgesFree trial

Tools

1 tactic

$400 +1 more

FAQ

Tools

▼ thinnest

1 tactic

$250 +24 more

FAQ

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: All Calculators – Australian Tax & Finance Tools 2026–27 | Oz Finance Hub
Meta description: 50+ Australian finance calculators: salary tax, HELP/HECS, super, stamp duty, mortgage, CGT, DASP and more. Built on 2026–27 ATO rates. Unlock saved results and PDF exports with Premium.
Headline: All Calculators
Section headings: Browse by categoryFeatured calculatorsIncome & TaxRetirement & SuperStudent LoansInvestmentsHousingSavings+3 more, not shown
Buttons and links: Search /ToolsSign inCookie Preferences
Prices on the page: $75,000$250$750$500$540$40,000$400$1.5

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of ozfinancehub.com.au — **Nav**0% down the page

Footer section of ozfinancehub.com.au — **Footer**94% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier $500 free

Friction reduction2 of 2

Answers buyer objections Frequently asked questions

Offers a free trial or free tier $500 free

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

23 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 3.1 MB across 411 measurable resources, but 180 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

6 images are shipped at more than 2x the width shown.

“logo.png?v=2” is 2930px wide, displayed at 178px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.