affiliate · Sep 21, 2026

primevideo.com

We found more conversion tactics here than on 2% of the 83 multi-step affiliate funnels we have measured.

2 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

2 conversion tactics detected
4 pages captured
12 UX checks
5 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 11% of them.

Walk 247 links on the entry page, 243 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Shows customer logos or a trusted-by claim
logos: Batman: Caped Crusader, Rotten Tomatoes, The Oprah Podcast, Neagley - Season 1, Nea
Ranks options in a best-of list
ranked list

See all 2
Not seen
8 of 10 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 5 more

See what we looked for
Flagged
6 of 13 build checks flagged, each with a fix

Mobile viewport
No responsive viewport meta tag. the page will not scale on phones.
Language declared
No html[lang] attribute. screen readers can’t pick the right voice.
Page weight
At least 21.4 MB across 541 measurable resources. 160 cross-origin resources did not expo…

+ 3 more

See the fixes
Walked
4 pages walked, Tv to Auth Redirect

Step 1
Tv
Step 2
Collection
Step 3
Store

+ 1 more step

Walk it frame by frame
In their words
The headline: TV shows

Promise
Browse top TV shows to stream, rent, or buy on Prime Video. Discover popular hits, new releases, and exclusiv…

Read every quote

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Tv

▲ strongest

3 tactics

subscription

Trust badgesFree trialLogo wall

Collection

2 tactics

Trust badgesLogo wall

Store

2 tactics

$24.99 +8 more

Free trialLogo wall

Auth Redirect

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

17 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Prime Video: Watch, rent, or buy TV shows online
Meta description: Browse top TV shows to stream, rent, or buy on Prime Video. Discover popular hits, new releases, and exclusive titles included with Prime or add-on subscriptions.
Headline: TV shows
Section headings: On now: TV showsFree popular TVFree drama TVPopular with subscriptionsFeatured Originals and ExclusivesExplore: Latest TVFree reality TVClassic TV
Buttons and links: MenuENEpisode 1 Watch nowEpisode 1 Watch now for freeJoin PrimeWatch with Prime Start your 30-day free trial

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of primevideo.com — **Hero**1% down the page

Logos section of primevideo.com — **Logos**49% down the page

Footer section of primevideo.com — **Footer**98% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 5

Shows customer logos or a trusted-by claim logos: Batman: Caped Crusader, Rotten Tomatoes, The Oprah Podcast, Neagley - Season 1, Nea

offer1 of 1

Ranks options in a best-of list ranked list

What we didn’t find

8 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 10 applicable

FAQ / objection handling 1,541 of the 2,334 funnels we checked

Press / "as seen in" 608 of the 2,330 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Proof above the fold 343 of the 2,334 funnels we checked

Usage / adoption proof 272 of the 1,947 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Affiliate disclosure 32 of the 141 affiliate funnels we checked

Outbound offer CTAs 7 of the 141 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 13 measured checks need work

Mobile viewport

mobile:mobile-viewport

No responsive viewport meta tag. the page will not scale on phones.

FixAdd <meta name="viewport" content="width=device-width, initial-scale=1">.

Page weight

weight:page-weight

At least 21.4 MB across 541 measurable resources. 160 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

606 images are shipped at more than 2x the width shown.

“6bd8e140-7589-4456-9dc9-4e3df7fa19fb._BR” is 1000px wide, displayed at 374px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

15 of 50 interactive targets are under 44×44px on mobile.

smallest: “Home” at 80×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Clear3

Text contrast (WCAG AA) · Body text size · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#00050d

bg#ffffff

surface#ffffff

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox20px

Jumps over the lazy dog18px

A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

13pxAa

15pxAa

16pxAa

18pxAa

20pxAa

WEIGHTS

Aa400

Aa500

Aa700

FAMILIES

Amazon Ember

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt