saas · Sep 22, 2026

proofwrite.ai

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 7 links on the entry page, 5 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logos: ProofWrite AI Humanizer, Turnitin, GPTZero, ZeroGPT, Originality.ai

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    4 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Render-blocking resources
    8 stylesheets/scripts in <head> block first paint.
    Oversized images
    18 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Humanize AI Text

    Promise
    Rewrite AI drafts into clean, natural writing and verify the result with multi-tool quality checks — all in o…
    Prices shown
    $19.99 · $9.99 · $34.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 5 conversion tactics detected since 2026-08-18.
  1. 5 tactics 2026-08-18
  2. 5 tactics 2026-09-22

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$19.99 +5 more  ·  57% off  ·  1 proof point

FAQTrust badgesPressFree trialNo cardLogo wallPricing tiers
Pricing
02

Pricing

▼ thinnest
5 tactics

$19.99 +5 more  ·  57% off  ·  subscription  ·  1 proof point

FAQTrust badgesFree trialNo cardPricing tiers

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
ProofWrite: AI Humanizer — Rewrite & Verify in One Click
Meta description
Rewrite AI drafts into clean, natural writing and verify the result with multi-tool quality checks — all in one workspace. 8 writing modes. Free to start.
Headline
Humanize AI Text
Section headings
Proof-tested against the AI detectors that matterBuilt on 7M+ real writing patterns — calibrated for your voiceWhy Writers Choose ProofWrite AI HumanizerSee the proof before you hit sendWho Is ProofWrite AI Perfect For?What writers are sayingHumanize AI NowFrequently Asked Questions+8 more, not shown
Buttons and links
Lock It InLoginStart for FreeGeneralMore HumanHigh QualityAcademicEnglishHistoryPaste Text+2 more, not shown
Prices on the page
$19.99$9.99$34.99$14.99$59.99$29.99

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of proofwrite.ai
Nav1% down the page
Hero section of proofwrite.ai
Hero2% down the page
Logos section of proofwrite.ai
Logos12% down the page
Pricing section of proofwrite.ai
Pricing63% down the page
FAQ section of proofwrite.ai
FAQ78% down the page
CTA section of proofwrite.ai
CTA88% down the page
Footer section of proofwrite.ai
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$19.99”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof2 of 4

Shows customer logos or a trusted-by claim logos: ProofWrite AI Humanizer, Turnitin, GPTZero, ZeroGPT, Originality.ai
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $9.99/mo, $14.99/mo, $29.99/mo

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

18 images are shipped at more than 2x the width shown.

“originality.webp” is 360px wide, displayed at 162px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

46 of 73 interactive targets are under 44×44px on mobile.

smallest: “Close banner” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 1.2 MB across 87 measurable resources, but 61 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#000000
bg#000000
surface#000000
text#0a0a0a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
27pxAa
30pxAa
36pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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