Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$0.40 +4 more · subscription
saas · Sep 29, 2026
quitlo.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 34 links on the entry page, 27 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Common questions. Straight answers.
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logos: Google, Adobe, Microsoft, Dropbox, L'Oréal
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Render-blocking resources
- 8 stylesheets/scripts in <head> block first paint.
- Oversized images
- 31 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Product
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Ali Varinlioglu
+ 1 more step
-
In their words
The headline:
Dunning recovers 30%. We call about the rest.
- Promise
AI voice calls for failed SaaS payments. When dunning emails don't work, Quitlo calls your customer, finds th…
- Prices shown
- $0.40 · $7 · $149
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-08-15
- 5 tactics 2026-09-29
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Quitlo — AI Payment Recovery for SaaS
- Meta description
AI voice calls for failed SaaS payments. When dunning emails don't work, Quitlo calls your customer, finds the issue, and sends a payment update link. Structured recovery report in Slack.
- Headline
Dunning recovers 30%. We call about the rest.
- Section headings
Every recovery. In Slack.
Five minutes. Recovering revenue by tomorrow.
We only make money when you do.
Connects to the tools you already use
Common questions. Straight answers.
Recover the revenue your emails are missing.
WHY PAYMENTS FAIL
- Buttons and links
Product
Try It Live
Do customers actually pick up?
Do they know it’s AI?
What if their card is permanently cancelled?
What Stripe access does Quitlo need?
Light
Book a Demo
Book a Demo →
- Prices on the page
$0.40
$7
$149
$0
$4,850
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Common questions. Straight answers.
proof1 of 4
Shows customer logos or a trusted-by claim
logos: Google, Adobe, Microsoft, Dropbox, L'Oréal
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
$349/mo, $1,499/mo, free, $99/mo
checkout1 of 2
Offers a demo or docs entry point
Book a Demo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:31 images are shipped at more than 2x the width shown.
“logo-white.4ce1da9b.png” is 882px wide, displayed at 82px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:109 of 172 interactive targets are under 44×44px on mobile.
smallest: “Dismiss” at 16×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
30 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 2.0 MB across 73 measurable resources, but 165 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f0b429
accent#f0b429
bg#141419
surface#141419
text#8a8a9a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fraunces · Outfit
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
