Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
saas · Sep 18, 2026
rankorange.com
We found more conversion tactics here than on 3% of the 1,301 multi-step SaaS funnels we have measured.
2 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 11% of them.
Walk 21 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Do you guarantee rankings, AI mentions, or new enquiries? Do you only provide a strategy?
- Makes the pricing ladder explicit
$999/mo, $1,999/mo
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
3 of 9 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 89% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 24 of 35 interactive targets are under 44×44px on mobile.
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Get found by the right people, at the right moment.
- Promise
RankOrange helps dental practices, healthcare companies, and real estate teams become easier to find on Googl…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 2 conversion tactics detected since 2026-09-17.
- 2 tactics 2026-09-17
- 2 tactics 2026-09-18
The funnel, frame by frame
2 steps walkedIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
SEO & AI Search Visibility for Dentists, Healthcare & Real Estate | RankOrange
- Meta description
RankOrange helps dental practices, healthcare companies, and real estate teams become easier to find on Google, Maps, and AI search engines.
- Headline
Get found by the right people, at the right moment.
- Section headings
Search is where trust starts.
Good work gets overlooked when the path to it is unclear.
A focused system for being found and understood.
Built for considered decisions.
One clear plan. Work you can see.
Good fit starts with a clear scope.
Find the clearest place to begin.
People cannot find the right page.
+7 more, not shown- Buttons and links
Book a call →
Book a call
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Do you guarantee rankings, AI mentions, or new enquiries? Do you only provide a strategy?
offer1 of 2
Makes the pricing ladder explicit
$999/mo, $1,999/mo
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,419 of the 1,947 funnels we checked
Free trial / freemium
1,296 of the 1,623 SaaS funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 8 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “01” at 2.88:1 (12px, #ff4500 on #e8ece5). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:24 of 35 interactive targets are under 44×44px on mobile.
smallest: “Services” at 53×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Oversized images
4 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 0.0 MB across 13 measurable resources, but 8 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e8ece5
bg#e8ece5
surface#f9fafb
text#4b5563
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox63px
Jumps over the lazy dog35px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
26pxAa
30pxAa
35pxAa
63pxAa
WEIGHTS
Aa400
Aa700
Aa800
FAMILIES
Lato
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
