Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$300 +6 more
saas · Sep 7, 2026
realcostlabs.com
Scores higher than 75% of 1,462 multi-step funnels we have measured. Among the 1,125 saas funnels in that group, higher than 70%.
65/100 Partial
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 65 · mobile 65.
Walk 132 links on the entry page, 124 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Marketing Software Costs 3.9x Its Sticker Price (2026)
- Meta description
We rebuilt the pricing of 20+ marketing tools from the vendors' own rate cards. At realistic list sizes and seat counts, the plan you land on costs 3.9x.
- Headline
Know what it really costs.
- Section headings
Browse by category
Browse by industry
Free ways in, verified this month
Real Cost at Scale
How the Lab Score works
Why trust RealCostLabs
Frequently asked
Best software
+4 more, not shown- Buttons and links
Systeme.io 9.0 Free plan · never expires Claim the offer →
Mangools 8.7 Free account · no card Claim the offer →
Zoho CRM 8.6 Free for 3 users Claim the offer →
Pipedrive 8.6 14-day free trial · no card Claim the offer →
MailerLite 9.2 Free plan · no card Claim the offer →
Close 7.9 14-day free trial · no card Claim the offer →
Brevo 8.4 Free plan · 300 emails/day Claim the offer →
Kit 8.2 Free to 10,000 subscribers Claim the offer →
GoHighLevel 8.1 14-day free trial Claim the offer →
ClickFunnels 7.9 14-day free trial Claim the offer →
- Prices on the page
$300
$200
$100
$13
$310
$0
$50,400
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$13/mo, $310/mo, free
Action path2 of 4
Puts proof in the first viewport
Real Cost calculator → Browse 32 reviews
Offers a free trial or free tier
free plan
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
Friction reduction2 of 2
Answers buyer objections
Does RealCostLabs get paid by the tools it reviews? What does “real cost at scale” mean? D
Offers a free trial or free tier
also shown under Action path
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
543 of the 2,065 funnels we checked
Demo / docs entry
496 of the 1,461 funnels we checked
Lead-capture form
365 of the 1,461 funnels we checked
Us-vs-them comparison
345 of the 2,073 funnels we checked
Usage / adoption proof
247 of the 1,633 funnels we checked
Scarcity / urgency copy
105 of the 2,065 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 9 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “SCORED ON THE BENCH · 32 TOOLS” at 2.48:1 (11px, #9aa0aa on #f7f8fa). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:15 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:87 images are shipped at more than 2x the width shown.
“logo-mailerlite.png” is 64px wide, displayed at 26px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:206 of 246 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 1.9 MB across 76 measurable resources, but 76 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#0c1017
bg#f7f8fa
surface#ffffff
text#6a6f78
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox31px
Jumps over the lazy dog25px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
25pxAa
31pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
