saas · Sep 7, 2026

realcostlabs.com

We found more conversion tactics here than on 46% of the 1,450 multi-step SaaS funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

3 pages captured
10 UX checks
5 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-07, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page132 links
Walkable, same site124 links
Matched a funnel step1 link
Pages captured, entry page included3 pages

What we found

5 of 11 applicable

realcostlabs.com shows 5 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 6.

Proven on the page · 5

Answers buyer objections Does RealCostLabs get paid by the tools it reviews? What does “real cost at scale” mean? D

Puts proof in the first viewport Real Cost calculator → Browse 32 reviews

Shows customer logos or a trusted-by claim logo wall (6 distinct marks)

Offers a free trial or free tier free plan

Makes the pricing ladder explicit $13/mo, $310/mo, free

Not seen on any step reached · 6

Press / "as seen in" 654 of the 2,583 funnels we checked

Demo / docs entry 604 of the 1,800 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Lead-capture form 472 of the 1,800 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. 2 pages tie for the most named tactics (5), and Reviews runs the fewest (1).

Homepage / Lander

5 tactics · most on this funnel

$300 +6 more

Sticky CTAFAQFree trialLogo wallPricing tiers

Reviews

1 tactic · fewest on this funnel

$73 +24 more

Free trial

Mangools

5 tactics

$29.90 +10 more · 3 proof points

FAQTrust badgesFree trialNo cardPricing tiers

Also captured on mobile, 3 steps.

In their own words

32 quoted

Their headline: “Know what it really costs.”

Their description: “We rebuilt the pricing of 20+ marketing tools from the vendors' own rate cards. At realistic list sizes and seat counts, the plan you land on costs 3.9x.”

All 32 quoted strings: title, description, headings, buttons and prices

Page title: Marketing Software Costs 3.9x Its Sticker Price (2026)
Meta description: We rebuilt the pricing of 20+ marketing tools from the vendors' own rate cards. At realistic list sizes and seat counts, the plan you land on costs 3.9x.
Headline: Know what it really costs.
Section headings: Browse by categoryBrowse by industryFree ways in, verified this monthReal Cost at ScaleHow the Lab Score worksWhy trust RealCostLabsFrequently askedBest software+4 more, not shown
Buttons and links: Systeme.io 9.0 Free plan · never expires Claim the offer →Mangools 8.7 Free account · no card Claim the offer →Zoho CRM 8.6 Free for 3 users Claim the offer →Pipedrive 8.6 14-day free trial · no card Claim the offer →MailerLite 9.2 Free plan · no card Claim the offer →Close 7.9 14-day free trial · no card Claim the offer →Brevo 8.4 Free plan · 300 emails/day Claim the offer →Kit 8.2 Free to 10,000 subscribers Claim the offer →GoHighLevel 8.1 14-day free trial Claim the offer →ClickFunnels 7.9 14-day free trial Claim the offer →
Prices on the page: $300$200$100$13$310$0$50,400

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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of realcostlabs.com — **Nav**0% down the page

Hero section of realcostlabs.com — **Hero**1% down the page

FAQ section of realcostlabs.com — **FAQ**79% down the page

Footer section of realcostlabs.com — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

How well it’s built

10 run · 5 flagged

5 of 9 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

5 Need work
1 Worth knowing
3 Clear
1 Not measurable

Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “SCORED ON THE BENCH · 32 TOOLS” at 2.48:1 (11px, #9aa0aa on #f7f8fa). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Render-blocking resources
15 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
87 images are shipped at more than 2x the width shown.
“logo-mailerlite.png” is 64px wide, displayed at 26px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
206 of 246 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 24×24px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

1 worth knowing, 3 clear, 1 not measurable

Worth knowing1

Line length
5 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures

Clear3

Mobile viewport · Language declared · Image alt text

Not measurable1

Page weight
At least 1.9 MB across 76 measurable resources, but 76 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#0c1017
bg#f7f8fa
surface#ffffff
text#6a6f78

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

19pxAa

20pxAa

25pxAa

31pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Bricolage Grotesque

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran this layer on the pages we captured and found nothing to show: Playbook match (1 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.