Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
saas · Sep 26, 2026
referent.law
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 48 links on the entry page, 19 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Capability · No system Docs, sheets, inbox · Traditional CRM A system of
- Answers buyer objections
Questions worth asking What is an AI-native law firm? How do I turn my law firm AI-native?
- Offers a free trial or free tier
no credit card
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
- Usage / adoption proof
- A count of developers / teams / companies / stars using the product.
+ 1 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 87% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 18 buttons/links have no accessible name (icon-only, no aria-label).
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Referent Vs Cosmolex
- Step 1
- Homepage / Lander
- Step 2
- Compare
- Step 3
- Referent Vs Cosmolex
-
In their words
The headline:
Turn your law firm AI-native
- Promise
Referent is AI-native legal practice management software. Legal AI agents handle the operational work while l…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
6 → 7 across 2 scans since 2026-08-15. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 6 tactics 2026-08-15
- 7 tactics 2026-09-26
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
AI for Lawyers & Law Firms | Referent
- Meta description
Referent is AI-native legal practice management software. Legal AI agents handle the operational work while lawyers focus on clients and growth.
- Headline
Turn your law firm AI-native
- Section headings
Run your practice through chat
See Referent in action
For professionals who see what's next
Three ways to run a firm
Ready on day one
Your firm, in your pocket
Your firm, inside your AI apps
Your data belongs to your firm. Period.
+8 more, not shown- Buttons and links
Sign in Try for free
Wei Zhang Documents: 14 · Matters: 2 · Mails: 6 Archived
Try for free
Book a demo
Download on the App Store
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: Capability · No system Docs, sheets, inbox · Traditional CRM A system of
Answers buyer objections
Questions worth asking What is an AI-native law firm? How do I turn my law firm AI-native?
proof2 of 4
Shows customer logos or a trusted-by claim
backed by
Shows press logos or an as-seen-in claim
press: Business Insider, Yahoo Finance, Business Insider, Yahoo Finance
offer2 of 2
Offers a free trial or free tier
no credit card
Makes the pricing ladder explicit
$129/user, free, $99/user
checkout1 of 2
Offers a demo or docs entry point
Book a demo
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Status” at 3.7:1 (13px, #746d66 on #121110). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:18 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:27 images are shipped at more than 2x the width shown.
“image.png” is 1600px wide, displayed at 192px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:101 of 130 interactive targets are under 44×44px on mobile.
smallest: “Home” at 34×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
41 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
52 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.1 MB across 59 measurable resources, but 55 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
comparison table
home: comparison table: Capability · No system Docs, sheets, inbox · Traditional CRM A system ofcomparison copy
Referent vs CosmoLex (2026) | Referent
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#121110
bg#f4efe6
surface#f4efe6
text#9a9288
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
20pxAa
24pxAa
32pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Baskervville · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
