saas · Sep 15, 2026

ricordamiapp.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 34 links on the entry page, 19 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently asked questions
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logos: Bulk import, WhatsApp Reminders, Calendar Integration

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 3 more

    See what we looked for

  3. Flagged

    8 of 17 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    80% of measurable text passes WCAG AA. 4+ runs fail. 30% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Image alt text
    4 of 15 content images (27%) have no alt attribute.

    + 5 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Register

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Pricing

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Your clients show up. Every time.

    Promise
    Send automatic WhatsApp reminders before every appointment. Sync Google Calendar, create events in-app, or im…
    Prices shown
    $19 · $39 · $69

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 5 conversion tactics detected since 2026-08-09.
  1. 5 tactics 2026-08-09
  2. 5 tactics 2026-08-15
  3. 5 tactics 2026-09-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$19 +7 more  ·  subscription

SubscriptionFAQFree trialNo cardPricing tiers
Features
02

Features

2 tactics
Free trialLogo wall
Pricing
03

Pricing

4 tactics

$19 +7 more  ·  subscription

SubscriptionFree trialNo cardPricing tiers
Register
04

Register

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
WhatsApp appointment reminders that cut no-shows
Meta description
Send automatic WhatsApp reminders before every appointment. Sync Google Calendar, create events in-app, or import from Excel. Free 14-day trial.
Headline
Your clients show up. Every time.
Section headings
Reminders your clients actually readSet it up once. Reminders go out on their own.PRICINGStarterProfessionalTeamBusinessStep 1: Add appointments your way+7 more, not shown
Buttons and links
Send messageMonthlyAnnualStart FreeStart free trialTry it free for 14 days
Prices on the page
$19$39$69$99$15$25$30$35

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of ricordamiapp.com
Hero0% down the page
Pricing section of ricordamiapp.com
Pricing47% down the page
FAQ section of ricordamiapp.com
FAQ73% down the page
Footer section of ricordamiapp.com
Footer93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“Try RicordamiApp free for 14 days. No credit card required.”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently asked questions

proof1 of 4

Shows customer logos or a trusted-by claim logos: Bulk import, WhatsApp Reminders, Calendar Integration

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $19/mo, $39/mo, $69/mo

checkout1 of 2

Lead-capture form name, email, password, password_confirmation

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

8 of 16 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

80% of measurable text passes WCAG AA. 4+ runs fail. 30% of text was unmeasurable (over images/gradients). not counted either way.

worst: “guide to customizing reminders” at 1.71:1 (16px, #68d4bc on #f8fafc). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Image alt text

a11y:image-alt-text

4 of 15 content images (27%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

Form labels

a11y:form-labels

6 of 12 form fields have no label (+2 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

10 images are shipped at more than 2x the width shown.

“googlecalendar-integration.webp” is 1454px wide, displayed at 444px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

71 of 96 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 24×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

19 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 0.6 MB across 32 measurable resources, but 37 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#31b879
accent#31b879
bg#f8fafc
surface#ffffff
text#6b7280
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice25px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
25pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Sen
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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