ecommerce · Oct 14, 2026

sakara.com

We found more conversion tactics here than on 56% of the 223 multi-step e-commerce funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-14. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 145 links on the entry page, 128 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Anchors the price against a higher original
    $245 / $120 / $125 / SAVE 10%
    Displays a wall of customer reviews
    review widget
    Offers free shipping
    Free shipping

    + 1 more with evidence

    See all 4

  2. Not seen

    11 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 8 more

    See what we looked for

  3. Flagged

    6 of 19 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Line height
    Body line-height is 1.15×, tight enough to hurt readability.
    Named controls
    27 buttons/links have no accessible name (icon-only, no aria-label).

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Cart

    Step 1
    Homepage / Lander
    Step 2
    Collections
    Step 3
    Products

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Eat Well, Live Better

    Promise
    Transform your health with Sakara's nutrition programs & supplements. Get 25% off your first order. Wellness…
    Prices shown
    $76 · $55 · $38

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 6 scans Same 4 conversion tactics detected since 2026-07-18.
  1. 4 tactics 2026-07-18
  2. 4 tactics 2026-07-30
  3. 4 tactics 2026-08-02
  4. 4 tactics 2026-08-03
  5. 4 tactics 2026-09-12
  6. 4 tactics 2026-10-14

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$76 +14 more  ·  SAVE 10%  ·  2 proof points

Sticky CTALogo wall
Collections
02

Collections

3 tactics

$76 +24 more  ·  SAVE 10%  ·  2 proof points

Sticky CTATrust badgesLogo wall
Products
03

Products

▲ strongest
6 tactics

$76 +13 more  ·  SAVE 10%  ·  subscription  ·  3 proof points

Sticky CTAReviewsFAQFree shippingLogo wallPricing tiers
Cart
04

Cart

▼ thinnest
2 tactics

$0 +13 more  ·  SAVE 10%  ·  2 proof points

Sticky CTALogo wall

In their own words

41 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Sakara Life | Plant-Based Nutrition Programs & Supplements
Meta description
Transform your health with Sakara's nutrition programs & supplements. Get 25% off your first order. Wellness starts here.
Headline
Eat Well, Live Better
Section headings
BEST SELLERSMETABOLISM SUPER POWDERSERENE STATEFIBER SUPER POWDERMETABOLISM BITEBEAUTY BIOMEBEST SELLERS BUNDLEDAILY ELIXIR+3 more, not shown
Buttons and links
CHECKOUT CARTCONTINUE SHOPPINGORDER NOWADD TO CARTSIGN UPShopLearnInformationSHOP NOWGET 25% OFF YOUR FIRST ORDER+2 more, not shown
Prices on the page
$76$55$38$51$245$221$63$34+7 more, not shown

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$245”
Rating element
Rating“6641 Reviews”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 5

Displays a wall of customer reviews review widget

offer2 of 4

Anchors the price against a higher original $245 / $120 / $125 / SAVE 10%
Offers free shipping Free shipping

objection1 of 2

Answers buyer objections What is Metabolism Super Powder? Metabolism Super Powder is a functional powder that helps

What we didn’t find

11 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see11 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Express wallets 46 of the 251 ecommerce funnels we checked
Money-back guarantee 33 of the 251 ecommerce funnels we checked
Proof at every step 28 of the 251 ecommerce funnels we checked
Countdown / urgency timer 24 of the 251 ecommerce funnels we checked
Per-unit price anchor 12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

19 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 19 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.15×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Named controls

a11y:named-controls

27 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 7.1 MB across 305 measurable resources. 541 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

177 images are shipped at more than 2x the width shown.

“f8496ee9-5957-4b4d-9755-4a69b633e3d9.avi” is 1439px wide, displayed at 464px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

288 of 517 interactive targets are under 44×44px on mobile.

smallest: “SIGN UP” at 50×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing9

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Image alt text

6 of 201 content images (3%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

a11y:image-alt-text
Form labels

9 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

36 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

29 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 12 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA Build Your Ritual

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f5f5f1
bg#ffffff
surface#fafaf8
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog48px
A subheading in their voice34px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
13pxAa
17pxAa
22pxAa
28pxAa
34pxAa
48pxAa
68pxAa
WEIGHTS
Aa200
Aa300
Aa400
Aa600
FAMILIES
Gestura Headline · Rework Text
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Why we walk the whole funnel

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