saas · Sep 29, 2026

sellovate.us

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 9 links on the entry page, 5 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    free plan
    Makes the pricing ladder explicit
    free, $19/mo, $15/mo, $49/mo
    Lead-capture form
    text, email, password

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    3 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Landmark regions
    No <header> or <footer> landmark. screen-reader users cannot jump between regions.
    Tap-target size (mobile)
    12 of 20 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Design. Generate. Sell.

    Promise
    AI image generator, listing optimizer, niche research, mockup creator and more — the all-in-one AI platform f…
    Prices shown
    $0 · $19 · $49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 3 conversion tactics detected since 2026-08-01.
  1. 3 tactics 2026-08-01
  2. 3 tactics 2026-08-02
  3. 3 tactics 2026-08-03
  4. 3 tactics 2026-09-29

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$0 +2 more  ·  subscription

SubscriptionFree trialNo cardPricing tiers
Signup
02

Signup

▼ thinnest
1 tactic
No card

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Sellovate - AI Tools for Etsy Digital Sellers
Meta description
AI image generator, listing optimizer, niche research, mockup creator and more — the all-in-one AI platform for Etsy digital product sellers. Free to start.
Headline
Design. Generate. Sell.
Section headings
8 powerful tools. One platform.From idea to Etsy listing in 3 stepsBuilt for Etsy sellers, not generic AI usersWhat the dashboard looks likeStart free. Grow as you sell.How sellers put Sellovate to workReady to Sellovate?
Buttons and links
Start free trialGet startedStart freeStart for free →Get started freeStart for free — no credit card needed
Prices on the page
$0$19$49

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of sellovate.us
Nav0% down the page
Hero section of sellovate.us
Hero0% down the page
Features section of sellovate.us
Features46% down the page
Footer section of sellovate.us
Footer97% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“Free No credit card”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

offer2 of 2

Offers a free trial or free tier free plan
Makes the pricing ladder explicit free, $19/mo, $15/mo, $49/mo

checkout1 of 2

Lead-capture form text, email, password

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

12 of 20 interactive targets are under 44×44px on mobile.

smallest: “Terms” at 38×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.2 MB across 15 measurable resources, but 14 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#150f28
bg#ffffff
surface#ffffff
text#8b7daa
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog38px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
19pxAa
30pxAa
32pxAa
38pxAa
52pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Georgia · system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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