saas · Aug 18, 2026

serpdelta.com

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.25.1

4 conversion tactics detected
3 pages captured
8 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.25.1 on 2026-08-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Answers buyer objections
What is SerpDelta?
Offers a free trial or free tier
Free $0
Makes the pricing ladder explicit
free, $99/mo

+ 1 more with evidence

See all 4
Not seen
7 of 11 applicable tactics we checked for and did not see

Trusted-by logo wall
Customer/company logos or a "trusted by / used by" claim.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 4 more

See what we looked for
Flagged
3 of 9 build checks flagged, each with a fix

Text contrast (WCAG AA)
43% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest body text is 10px (base ~18px). below the ~16px readable floor.
Tap-target size (mobile)
22 of 36 interactive targets are under 44×44px on mobile.

See the fixes
Walked
3 pages walked, Homepage / Lander to Signup

Step 1
Homepage / Lander
Step 2
Tools
Step 3
Signup

Walk it frame by frame
In their words
The headline: Your Google rankings changed. Do you know which pages?

Promise
Pages gaining traffic, pages losing traffic, and the keywords driving the change. Daily monitoring from your…
Prices shown
$99 · $0 · $5

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

5 tactics

$99 +2 more

Sticky CTAFree trialNo cardPricing tiersDemo / docs

Tools

▼ thinnest

2 tactics

Sticky CTADemo / docs

Signup

4 tactics

$10 +1 more

Sticky CTAFAQFree trialDemo / docs

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: SerpDelta — See what changed in your Google rankings
Meta description: Pages gaining traffic, pages losing traffic, and the keywords driving the change. Daily monitoring from your actual Google Search Console data. Free.
Headline: Your Google rankings changed. Do you know which pages?
Section headings: Private by design.What you see when you log inHow it worksPricingSee what changed in your rankingsSerpDelta connects to Google Search ConsoleYour dashboard answers one questionEvery keyword you rank for+6 more, not shown
Buttons and links: /blog/seo-guide/ ↓86 clicks · ↓1,534 impr/pricing/ ↓23 clicks · ↓890 impr/features/api-docs/ ↓12 clicks · ↓445 impr/blog/api-authentication/ ↑142 clicks · ↑3,201 impr/integrations/ ↑58 clicks · ↑1,847 impr/changelog/ ↑21 clicks · ↑678 impr/docs/webhooks/ ↑14 clicks · ↑412 impr#4 api authentication best practices 2,100 impr#9 webhook setup guide 412 impr#6 oauth2 tutorial 1,101 impr+2 more, not shown
Prices on the page: $99$0$5

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of serpdelta.com — **Nav**1% down the page

Hero section of serpdelta.com — **Hero**2% down the page

Pricing section of serpdelta.com — **Pricing**61% down the page

CTA section of serpdelta.com — **CTA**81% down the page

Footer section of serpdelta.com — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Try Pro free for 7 days No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections What is SerpDelta?

offer2 of 2

Offers a free trial or free tier Free $0

Makes the pricing ladder explicit free, $99/mo

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 8 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

43% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Losing traffic” at 1.47:1 (10px, #d1d5db on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

22 of 36 interactive targets are under 44×44px on mobile.

smallest: “Theme: auto” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.1 MB across 18 measurable resources, but 34 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#111827

accent#111827

bg#ffffff

surface#ffffff

text#9ca3af

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog30px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

18pxAa

20pxAa

24pxAa

30pxAa

48pxAa

WEIGHTS

Aa200

Aa400

Aa500

Aa700

FAMILIES

-apple-system

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt