saas · Aug 18, 2026

serpdelta.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

4/11 tactics
3 steps
8 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

5 tactics

$99 +2 more

Sticky CTAFree trialNo cardPricing tiersDemo / docs

Tools

▼ thinnest

2 tactics

Sticky CTADemo / docs

Signup

4 tactics

$10 +1 more

Sticky CTAFAQFree trialDemo / docs

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: SerpDelta — See what changed in your Google rankings
Meta description: Pages gaining traffic, pages losing traffic, and the keywords driving the change. Daily monitoring from your actual Google Search Console data. Free.
Headline: Your Google rankings changed. Do you know which pages?
Section headings: Private by design.What you see when you log inHow it worksPricingSee what changed in your rankingsSerpDelta connects to Google Search ConsoleYour dashboard answers one questionEvery keyword you rank for+6 more, not shown
Buttons and links: /blog/seo-guide/ ↓86 clicks · ↓1,534 impr/pricing/ ↓23 clicks · ↓890 impr/features/api-docs/ ↓12 clicks · ↓445 impr/blog/api-authentication/ ↑142 clicks · ↑3,201 impr/integrations/ ↑58 clicks · ↑1,847 impr/changelog/ ↑21 clicks · ↑678 impr/docs/webhooks/ ↑14 clicks · ↑412 impr#4 api authentication best practices 2,100 impr#9 webhook setup guide 412 impr#6 oauth2 tutorial 1,101 impr+2 more, not shown
Prices on the page: $99$0$5

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of serpdelta.com — **Nav**1% down the page

Hero section of serpdelta.com — **Hero**2% down the page

Pricing section of serpdelta.com — **Pricing**61% down the page

CTA section of serpdelta.com — **CTA**81% down the page

Footer section of serpdelta.com — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Try Pro free for 7 days No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $99/mo

Action path2 of 4

Offers a free trial or free tier Free $0

Offers a demo or docs entry point docs link

Friction reduction2 of 2

Answers buyer objections What is SerpDelta?

Offers a free trial or free tier Free $0

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

8 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

43% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Losing traffic” at 1.47:1 (10px, #d1d5db on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

1 paragraph runs past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.1 MB across 18 measurable resources, but 34 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.