This report was measured 62 days ago — past our freshness window.

saas · Aug 9, 2026

smallest.ai

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.20.1

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How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 36 links on the entry page, 30 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    free credits
    Shows customer logos or a trusted-by claim
    trusted by
    Makes the pricing ladder explicit
    free, $1000/mo

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    6 of 16 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    88% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest body text is 12px (base ~16px). below the ~16px readable floor.
    Named controls
    5 buttons/links have no accessible name (icon-only, no aria-label).

    + 3 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Book A Demo

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Book A Demo

    Walk it frame by frame

  5. In their words

    The headline: Real-time Voice AI. Built to Scale.

    Promise
    Power enterprise voice with Smallest AI's Text-to-Speech, Speech-to-Text, and Voice Agent APIs. Real-time, hy…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics
Logo wallDemo / docs
Pricing
02

Pricing

▲ strongest
4 tactics

$10 +14 more

Trust badgesFree trialPricing tiersDemo / docs
Book A Demo
03

Book A Demo

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Voice AI Platform - TTS, STT & Voice Agents | Smallest AI
Meta description
Power enterprise voice with Smallest AI's Text-to-Speech, Speech-to-Text, and Voice Agent APIs. Real-time, hyper-realistic, and built to scale.
Headline
Real-time Voice AI. Built to Scale.
Section headings
Build the future of voice agent orchestrationSmallest AI: Our ThesisBest in class models across the board.The agentic platform for every use case.Start with code. Scale without limits.Guarding your data with enterprise security
Buttons and links
Start conversationJavaScriptGet API keySign UpSign up

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of smallest.ai
Hero0% down the page
Logos section of smallest.ai
Logos64% down the page
Footer section of smallest.ai
Footer83% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 4

Shows customer logos or a trusted-by claim trusted by

offer2 of 2

Offers a free trial or free tier free credits
Makes the pricing ladder explicit free, $1000/mo

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Announcing our Series A Funding” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

5 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

15 images are shipped at more than 2x the width shown.

“zOqfyuaT18mdH88iIKzLovJ2ZN0.png?width=30” is 302px wide, displayed at 99px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

94 of 109 interactive targets are under 44×44px on mobile.

smallest: “Open Menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 2.3 MB across 70 measurable resources, but 147 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#fafafa
text#737373
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
20pxAa
32pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
Cooper Lt BT Light · Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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