Body text size
type:Smallest body text is 6px (base ~24px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
8 tactics
$82.4 +4 more
saas · Aug 23, 2026
sowiks.com
We found more conversion tactics here than on 95% of the 324 entry-page SaaS captures we have measured.
6 conversion tactics detected
1 page walked · measured by Roentgen 1.26.0
Walk 10 links seen, 4 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.26.0 on 2026-08-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 97% of them.
The short version, in 4 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
How do I crop a screenshot on Mac?
- Puts proof in the first viewport
★ ★ ★ ★ ★ Loved by designers, marketers, and professionals
- Offers a free trial or free tier
Start free
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 84% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 6px (base ~24px). below the ~16px readable floor.
- Oversized images
- 18 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Your Mac takes the screenshot. Sowiks does the rest.
- Promise
Screenshot, video recording app for macOS for marketers, designers, entrepreneurs, and indie hackers. 20+ ann…
- Prices shown
- $82.4 · $29 · $29.00
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Mac Screenshot App for Professionals and Teams - Sowiks
- Meta description
Screenshot, video recording app for macOS for marketers, designers, entrepreneurs, and indie hackers. 20+ annotation and screenshot tools, sharing links, cloud storage. Free to start. Try it now!
- Headline
Your Mac takes the screenshot. Sowiks does the rest.
- Section headings
Same screenshot. Ten seconds later.
Everything after the screenshot, handled.
Best screenshot app for Mac for those who care about pixels
The screenshot tool that ends with a link, not a file
Three steps. Two of them are ours.
Capture exactly what you need
Edit with precision
Share links, on your terms
+8 more, not shown- Buttons and links
Sign In
Explain
Redact
Polish
Compress Compressed
Get Started
Download for Mac
Get Started for Free
- Prices on the page
$82.4
$29
$29.00
$19.99
$0
Sections
7 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
How do I crop a screenshot on Mac?
proof2 of 4
Puts proof in the first viewport
★ ★ ★ ★ ★ Loved by designers, marketers, and professionals
Shows customer logos or a trusted-by claim
logos: Buzzzy, Oleksandr Nikolaiev, Ksiusha Tomiuk, Thomas Sanlis, Dmytro Leiba
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $29/mo
checkout1 of 2
Offers a demo or docs entry point
Book a demo
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:84% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Before” at 1.04:1 (12px, #ffffff on #fbfaf7). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:18 images are shipped at more than 2x the width shown.
“buzzzy.jpg” is 250px wide, displayed at 36px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:37 of 42 interactive targets are under 44×44px on mobile.
smallest: “Sign In” at 86×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
8 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ff5c1f
accent#ff5c1f
bg#ffffff
surface#fbfaf7
text#5c594f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog28px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
6pxAa
7pxAa
8pxAa
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
