saas · Sep 25, 2026

stainless.com

We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 83 links on the entry page, 49 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    FAQ
    Offers a demo or docs entry point
    documentation

    See all 2

  2. Not seen

    9 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.

    + 6 more

    See what we looked for

  3. Flagged

    7 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    85% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Line height
    Body line-height is 1×, tight enough to hurt readability.

    + 4 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Products
    Step 3
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Best-in-class interfaces for developers and agents

    Promise
    Stainless helps you deliver robust and idiomatic SDKs, documentation that keeps up with your API, and token-e…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 2 conversion tactics detected since 2026-08-09.
  1. 2 tactics 2026-08-09
  2. 2 tactics 2026-09-25

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic
Demo / docs
Products
02

Products

▲ strongest
2 tactics
FAQDemo / docs
Pricing
03

Pricing

▼ thinnest
1 tactic
Demo / docs

In their own words

8 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Stainless - Best-in-class developer interfaces for your API
Meta description
Stainless helps you deliver robust and idiomatic SDKs, documentation that keeps up with your API, and token-efficient MCP servers.
Headline
Best-in-class interfaces for developers and agents
Section headings
Stainless is joining Anthropic
Buttons and links
Read the announcementGet started

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of stainless.com
Nav0% down the page
Footer section of stainless.com
Footer76% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections FAQ

checkout1 of 2

Offers a demo or docs entry point documentation

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail.

worst: “1.18.0” at 3.56:1 (11px, #ffffff on #e9573f). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Named controls

a11y:named-controls

64 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

23 images are shipped at more than 2x the width shown.

“svg+xml,%3Csvg%20display%3D%22block%22%2” is 150px wide, displayed at 20px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

166 of 169 interactive targets are under 44×44px on mobile.

smallest: “SDKs” at 40×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Heading structure

The landing page has 3 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 0.5 MB across 65 measurable resources, but 20 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#f7f7f7
text#0f0f10
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog40px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
20pxAa
21pxAa
28pxAa
36pxAa
40pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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