Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
subscription
saas · Sep 21, 2026
startupalternatives.com
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 114 links on the entry page, 106 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
free plan
- Shows customer logos or a trusted-by claim
used by
- Offers a demo or docs entry point
DOCUMENTATION
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
4 of 10 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 81% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Oversized images
- 290 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Signup
-
In their words
The headline:
Discover the best alternatives to popular startups & software
- Promise
Hand-curated alternatives to the tools startups actually pay for — Stripe, Notion, Figma, Slack, Mailchimp, V…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 4 conversion tactics detected since 2026-08-09.
- 4 tactics 2026-08-09
- 4 tactics 2026-09-21
The funnel, frame by frame
2 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Startup Alternatives — Alternatives to the tools you love
- Meta description
Hand-curated alternatives to the tools startups actually pay for — Stripe, Notion, Figma, Slack, Mailchimp, Vercel, Linear and more. Every listing covers what it is, who it's for, and what to use instead.
- Headline
Discover the best alternatives to popular startups & software
- Section headings
Analytics
Project Management
Newsletters & Email
Hosting & Deployment
Payments & Billing
Customer Support
Design & Whiteboards
Video & Calls
- Buttons and links
Analytics
Project Management
Newsletters & Email
Hosting & Deployment
Payments & Billing
All 112
Newsletters & Email 5
Transactional Email 3
Payments & Billing 4
Analytics 7
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
used by
offer1 of 2
Offers a free trial or free tier
free plan
checkout2 of 2
Offers a demo or docs entry point
DOCUMENTATION
Lead-capture form
text, email, password
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 9 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Hand-picked software. Zero algorithms.” at 2.68:1 (16px, #9b9ea5 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:290 images are shipped at more than 2x the width shown.
“favicons?domain=hotjar.com&sz=64” is 64px wide, displayed at 16px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:119 of 179 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 38×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Not measurable1
Page weight
At least 0.3 MB across 126 measurable resources, but 195 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#eff6ff
text#5c5f66
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox66px
Jumps over the lazy dog21px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
21pxAa
66pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
