saas · Aug 9, 2026

startupalternatives.com

45/100 Thin

Scores above 42% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 31%.

4/11 tactics
2 steps
9 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 115 links seen, 106 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

subscription

Free trialLogo wallDemo / docs

Signup

▼ thinnest

1 tactic

Demo / docs

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Startup Alternatives — Alternatives to the tools you love
Meta description: Hand-curated alternatives to the tools startups actually pay for — Stripe, Notion, Figma, Slack, Mailchimp, Vercel, Linear and more. Every listing covers what it is, who it's for, and what to use instead.
Headline: Discover the best alternatives to popular startups & software
Section headings: AnalyticsProject ManagementNewsletters & EmailHosting & DeploymentPayments & BillingCustomer SupportDesign & WhiteboardsVideo & Calls
Buttons and links: AnalyticsProject ManagementNewsletters & EmailHosting & DeploymentPayments & BillingAll 112Newsletters & Email 5Transactional Email 3Payments & Billing 4Analytics 7+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of startupalternatives.com — **Nav**0% down the page

Footer section of startupalternatives.com — **Footer**21% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path3 of 4

Offers a free trial or free tier free tier

Lead-capture form text, email, password

Offers a demo or docs entry point Documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction1 of 2

Offers a free trial or free tier free tier

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

81% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Hand-picked software. Zero algorithms.” at 2.68:1 (16px, #9b9ea5 on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.3 MB across 122 measurable resources, but 198 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

281 images are shipped at more than 2x the width shown.

“favicons?domain=segment.com&sz=64” is 64px wide, displayed at 16px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.