Smallest body text is 10px (base ~10px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
€0.049
affiliate · Aug 9, 2026
startupbenchmarks.com
35/100 Sparse
Scores above 25% of 1,252 multi-step funnels we have measured. Among the 73 affiliate funnels in that group, above 26%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 304 links seen, 298 walkable, 4 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Startup Software to Compare for Operations, Growth, and Team Work - Startup Benchmarks (2026)
- Meta description
Startup Benchmarks is a startup software directory for operations, growth, collaboration, and day-to-day execution.
- Headline
Startup Software to Compare for Operations, Growth, and Team Work
- Section headings
Featured Products
Latest Startup Software in Benchmarks
Explore Products by Category
Submit your product to Startup Benchmarks
About Startup Benchmarks
Frequently Asked Questions
xPomelo
imagetogif
+6 more, not shown- Prices on the page
€0.049
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Trust & proof1 of 3
Shows customer logos or a trusted-by claim
backed by
Friction reduction1 of 1
Answers buyer objections
Frequently Asked Questions
What we didn’t find
7 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 10 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Affiliate disclosure
28 of 113 measured funnels run this
Outbound offer CTAs
7 of 113 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
1% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Visit” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
9 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 92 content images carry alt text.
Form labels notea11y:form-labels
5 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Heading levels notea11y:heading-levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.4 MB across 58 measurable resources, but 58 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
1 stylesheet/script in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
4 images are shipped at more than 2x the width shown.
“icon-192x192.png” is 192px wide, displayed at 48px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
18 elements look clickable but cannot be reached by keyboard.
“What kinds of products does Startu”, “How do I compare products on Start”, “Who is Startup Benchmarks for?”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 5 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
4 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog18px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
36pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
