Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$9.99
saas · Sep 30, 2026
startuups.com
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 71 links on the entry page, 61 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
FREQUENTLY ASKED QUESTIONS
- Offers a free trial or free tier
Free plan
- Shows customer logos or a trusted-by claim
used by
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 4 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 80% of measurable text passes WCAG AA. 4+ runs fail.
- Tap-target size (mobile)
- 145 of 149 interactive targets are under 44×44px on mobile.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Reviews
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Reviews
-
In their words
The headline:
Launch your startup. Get discovered.
- Promise
Discover and upvote the best new startups launching every week. Join our community of founders and early adop…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
5 → 4 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 5 tactics 2026-08-09
- 6 tactics 2026-08-12
- 4 tactics 2026-09-30
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
startuups - Discover New Startups Launching Every Week
- Meta description
Discover and upvote the best new startups launching every week. Join our community of founders and early adopters on startuups.com.
- Headline
Launch your startup. Get discovered.
- Section headings
Weekly Leaderboard
Explore
Top Categories
PRODUCT
RESOURCES
COMPANY
TOP CATEGORIES
- Buttons and links
Open menu
Search
This Week
Last Week
Past Month
Past Year
0
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FREQUENTLY ASKED QUESTIONS
proof1 of 4
Shows customer logos or a trusted-by claim
used by
offer2 of 2
Offers a free trial or free tier
Free plan
Makes the pricing ladder explicit
free, $3/mo, $2.99/mo, $15/mo
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:80% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Popular:” at 2.43:1 (12px, #9ca3af on #f9fafb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:145 of 149 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Oversized images
weight:31 images are shipped at more than 2x the width shown.
“V8t3DIyYCXQPevG8PSK4ki1sZpthNWumMOScHbI9” is 1182px wide, displayed at 38px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing6
Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
25 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.9 MB across 160 measurable resources, but 70 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f9fafb
bg#f9fafb
surface#ffffff
text#6b7280
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog23px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
23pxAa
24pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
