their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 30, 2026

store.google.com

ecommerce · mobile · Roentgen 1.10

Biggest quick win

259 of 474 interactive targets are under 44×44px on mobile. Give tappable controls a ≥44×44px hit area. the touch minimum.

4 of 15 conversion signals detected

30 /100 coverage

Sparse ★☆☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 15 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.10; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 0/13
Trust & proof 0/17
Friction reduction 10/15
Value reinforcement 7/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

4 tactics

$99.99 +6 more · subscription · 1 proof point

ComparisonTrust badgesFree shippingLogo wall

Product

▲ strongest

6 tactics

$999 +17 more · subscription · 1 proof point

Sticky CTAComparisonFAQTrust badgesFree shippingLogo wall

Magazine

4 tactics

$1,000 +24 more · subscription

FAQTrust badgesLogo wallPricing tiers

Collection

▼ thinnest

2 tactics

Trust badgesLogo wall

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$299.99
Free shippingFree shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

0/13nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
express wallets

Trust

proof, social proof, and credibilitymeasured

0/17nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof at every step
on-page review wall
money-back guarantee

Friction

objections answered, barriers removedmeasured

10/15highpoints earned

FAQ / objection handling
Free shippingFree shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

7/15partialpoints earned

Us-vs-them comparison

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 9 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

95% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

NEEDS WORKTap-target size (mobile)

259 of 474 interactive targets are under 44×44px on mobile.

smallest: “Search the Google store” at 24×24px

Give tappable controls a ≥44×44px hit area. the touch minimum.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 11px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 156 content images carry alt text.

NEEDS WORKNamed controls

4 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

44 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ffd7ca

accent#ffd7ca

bg#ffffff

surface#f9f9f9

text#191c1d

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox32px

Jumps over the lazy dog28px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

store.google.com · 4/15 tactics · 1 proof templates · evidence-backed

# Agent Brief. build in the style of store.google.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Product → Magazine → Collection

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 63% | background |
| `#f9f9f9` | 23.6% | background |
| `#effffe` | 7.1% | background |
| `#f3f3f3` | 2.2% | background |
| `#f9fafc` | 1% | background |
| `#fdfaf7` | 1% | background |
| `#e7ebf3` | 1% | background |
| `#ffd7ca` | 1% | background |

Curated roles: `primary=#ffd7ca` · `accent=#ffd7ca` · `bg=#ffffff` · `surface=#f9f9f9` · `text=#191c1d`

## Type
- Display: `Google Sans Flex`
- Body: `Google Sans Flex`
- Size scale (px): 10, 11, 12, 14, 16, 18, 22, 24, 28, 32
- Radius (px): 4, 8, 20, 28, 32, 100

## Patterns detected (fact-based). 4/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p3: $299.99)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: ; p2: comparison table: )_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently asked questions.; p3: Frequently asked questions.)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.