Site report · Ecommerce · Scanned 2026-10-18

store.google.com

Beats 59%.

of 232 multi-step e-commerce funnels. It runs 4 of 15 selling tactics. 4 of 15 UX checks pass.

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How it ranks

Where it ranks.

Across all 1,986 multi-step funnels: beats 36%.

Peer rank

Beats 59%.

of 232 multi-step e-commerce funnels. Across all 1,986 multi-step funnels: beats 36%.

beats 59% of 232 multi-step e-commerce funnels. 1 column = 5% of the cohort, drawn to the nearest column.

What we found

What we found.

Free to read.

What they say

“Google Fitbit, Pixel Watches & Trackers with Google Health”

Skip Navigation
Buy
Pre-order
Shop Google Pixel 11 Pro
Shop Google Pixel Buds Pro 2
Shop Google Pixel 11
Tracking an order

How it’s built

15 UX checks · 7 need work · 4 pass · 4 notes · 0 not measured

Needs work

Text contrast (WCAG AA)

94% of measurable text passes WCAG AA. 4+ runs fail.

Needs work

Tap-target size (mobile)

192 of 437 interactive targets are under 44×44px on mobile.

Needs work

Body text size

Smallest sampled text is 11px, below the 13px floor this check uses.

See all 15 checks

Pass

Mobile viewport

Responsive viewport meta is present.

Needs work

Line height

Body line-height is 1.25×, tight enough to hurt readability.

Pass

Language declared

html[lang] is set for screen readers.

Pass

Image alt text

All 186 content images carry alt text.

Needs work

Named controls

4 buttons/links have no accessible name (icon-only, no aria-label).

Note

Link text

34 links use generic text (“click here” / “learn more”).

Note

Heading structure

The landing page has 2 <h1> elements (expected 1).

Note

Skip link

No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Note

Label in name

32 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Needs work

Page weight

At least 10.4 MB across 253 measurable resources. 465 cross-origin resources did not expose a size, so the real total is higher.

Pass

Render-blocking resources

2 stylesheets/scripts in <head> block first paint.

Needs work

Oversized images

38 images are shipped at more than 2x the width shown.

How it looks

Google Sans Flex for headlines and text. 7 colours measured.

Worth borrowing

Us-vs-them comparison: 19% of funnels have it (510 of 2675). This site does.

How it sells

Free names. Plus proves.

4 of 15 selling tactics found: Us-vs-them comparison, FAQ / objection handling, Anchor / strikethrough pricing, Free shipping. 11 not found.

Free · you see

Which tactics it uses
Which 11 it lacks
- Express walletsNot found on the pages we x-rayed.
- Proof at every stepNot found on the pages we x-rayed.
- On-page review wallNot found on the pages we x-rayed.
- Money-back guaranteeNot found on the pages we x-rayed.
- Proof above the fold16% of funnels have it (430 of 2,675).
- Press / "as seen in"24% of funnels have it (628 of 2,672).
- Stacked free giftsNot found on the pages we x-rayed.
- Countdown / urgency timerNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
- Per-unit price anchorNot found on the pages we x-rayed.
- Scarcity / urgency copy5% of funnels have it (138 of 2,672).
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
Every UX check