saas · Sep 15, 2026

stu.tools

2 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

2 conversion tactics detected
1 page captured
12 UX checks
2 flagged

Walk 14 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Answers buyer objections
FAQ How much does Stu cost? Do I need an account? Does Stu work without an internet connec
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)

See all 2
Not seen
9 of 11 applicable tactics we checked for and did not see

Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…

+ 6 more

See what we looked for
Flagged
3 of 13 build checks flagged, each with a fix

Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.
Named controls
1 button/link has no accessible name (icon-only, no aria-label).
Tap-target size (mobile)
16 of 22 interactive targets are under 44×44px on mobile.

See the fixes
In their words
The headline: Your home maintenance system

Promise
Stu is a home maintenance app for iPhone. It builds a personalized maintenance plan for your home, surfaces w…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 2 conversion tactics detected since 2026-08-09.

2 tactics 2026-08-09
→
2 tactics 2026-09-15

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

subscription

ReviewsFAQLogo wall

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Stu — Home Maintenance App for iPhone
Meta description: Stu is a home maintenance app for iPhone. It builds a personalized maintenance plan for your home, surfaces what's due, and keeps a private maintenance log, all on your device.
Headline: Your home maintenance system
Section headings: Maintenance becomes reactive without a systemA plan tailored to your homeYour household ledgerHow Stu helpsLearn what your house needsGet Product UpdatesDescribe your homeGet a maintenance plan+6 more, not shown
Buttons and links: SUBSCRIBEREAD THE STORY →DOWNLOAD ON THE APP STORE

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of stu.tools — **Nav**0% down the page

Hero section of stu.tools — **Hero**1% down the page

Features section of stu.tools — **Features**23% down the page

FAQ section of stu.tools — **FAQ**70% down the page

Email capture section of stu.tools — **Email capture**92% down the page

Footer section of stu.tools — **Footer**99% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections FAQ How much does Stu cost? Do I need an account? Does Stu work without an internet connec

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

16 of 22 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 96×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

16 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.2 MB across 10 measurable resources, but 4 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#f1e8d8

bg#fbf6ec

surface#f1e8d8

text#5a5346

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox39px

Jumps over the lazy dog24px

A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

9pxAa

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

17pxAa

18pxAa

21pxAa

23pxAa

24pxAa

39pxAa

WEIGHTS

Aa400

Aa500

Aa600

FAMILIES

Newsreader

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt