saas · Aug 9, 2026

stu.tools

20/100 Sparse

Scores above 36% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 23%.

2/11 tactics
1 step
12 checks
2 flagged

Walk 14 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

subscription

ReviewsFAQLogo wall

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Stu — Home Maintenance App for iPhone
Meta description: Stu is a home maintenance app for iPhone. It builds a personalized maintenance plan for your home, surfaces what's due, and keeps a private maintenance log, all on your device.
Headline: Your home maintenance system
Section headings: Maintenance becomes reactive without a systemA plan tailored to your homeYour household ledgerHow Stu helpsLearn what your house needsGet Product UpdatesDescribe your homeGet a maintenance plan+6 more, not shown
Buttons and links: SUBSCRIBEREAD THE STORY →DOWNLOAD ON THE APP STORE

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of stu.tools — **Nav**5% down the page

Hero section of stu.tools — **Hero**1% down the page

Features section of stu.tools — **Features**23% down the page

FAQ section of stu.tools — **FAQ**71% down the page

Email capture section of stu.tools — **Email capture**91% down the page

Footer section of stu.tools — **Footer**99% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

Friction reduction1 of 2

Answers buyer objections FAQ How much does Stu cost? Does Stu work without an internet connection? What data does S

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Free trial / freemium 974 of 1248 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

98% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~19px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

14 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.2 MB across 10 measurable resources, but 4 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

3 images are shipped at more than 2x the width shown.

“tasks-filters.DUeU2BQ-_Z1poDWr.webp” is 560px wide, displayed at 244px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.