The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
Sticky CTATrust badgesFree trialLogo wallUsage proof
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert — CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
Start free
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
11/11highpoints earned
- Trusted-by logo wall
- Usage / adoption proof
30,000 businesses
Friction
objections answered, barriers removedmeasured
4/10partialpoints earned
- Free trial / freemium
Start free
Not detected: FAQ / objection handling.
Value
why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
- Usage / adoption proof
30,000 businesses
Not detected: us-vs-them comparison.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 8 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
98% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~12px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NEEDS WORKLine height
Body line-height is 1× — tight enough to hurt readability.
Set body line-height to ~1.4–1.6×.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 39 content images carry alt text.
NEEDS WORKNamed controls
2 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTELink text
3 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
tailscale.com · 3/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of tailscale.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 88.6% | background |
| `#2e2d2d` | 5.2% | support |
| `#f9f7f6` | 2.9% | background |
| `#f7f5f4` | 1.6% | background |
| `#d04841` | 0.5% | accent/brand |
| `#232222` | 0.4% | support |
| `#cbf4c9` | 0.2% | background |
| `#efddfd` | 0.2% | background |
Curated roles: `primary=#f9f7f6` · `accent=#f9f7f6` · `bg=#ffffff` · `surface=#f9f7f6` · `text=#2e2d2d`
## Type
- Display: `inter`
- Body: `mdio`
- Size scale (px): 12, 14, 16, 20, 32, 48, 64
- Radius (px): 8, 16, 32, 9999
## Patterns detected (fact-based) — 3/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Laptop screen with a tailscale status popup, Laptop screen with a tailscale status )_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 30,000 businesses)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.