ecommerce · Sep 16, 2026
We found more conversion tactics here than on 25% of the 211 multi-step e-commerce funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.
Walk 91 links on the entry page, 74 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
25% off
Free shipping
+ 10 more
+ 3 more
Homepage
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Cho…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionTarget : Expect More. Pay Less.
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
Homepage
Apple Watch Series 12
Meet this year’s Halloween collection
Discover more for Halloween
Gear up, baby!
Celebrate Latino culture
Featured categories
Deals: now just a text away
Footer+7 more, not shown
Ship to 95123
San Jose Oakridge
search
Get the deals
Sign up
Feedback
Deals on new finds to refresh your routine. Get the deals
Shop all
Bullseye Shop
Order Pickup
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion25% off
Free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
22 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
29 images are shipped at more than 2x the width shown.
“shoes138082-180815_1534367019693” is 400px wide, displayed at 163px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
3 fields use type="text" for email or phone. mobile keyboards will not adapt.
“email-address”, “email-address”, “email-address”
FixUse type="email" / type="tel" so phones show the right keyboard.
137 of 345 interactive targets are under 44×44px on mobile.
smallest: “Target home” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:At least 0.6 MB across 86 measurable resources, but 586 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
