ecommerce · Aug 10, 2026
15/100 Sparse
Scores above 6% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 18%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 330 links seen, 317 walkable, 2 matched, and we walked 3 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionTarget : Expect More. Pay Less.
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
Homepage
Up to 40 percent off
$15 Target ◎GiftCard
30 percent off
Save on dorm snacks
Save on campus essentials—get it today!
First-day essentials—delivered today!
The first signs of fall
women’s & men’s tees, tanks & bottoms*+7 more, not shown
Ship to 10025
Upper West Side 98th and Columbus
search
Shop college deals
Add to cart
Shop school picks
Shop offer
replay
Sign up
Feedback+2 more, not shown
$15
$50
$6.00
$8.00
$99.99
$189.99
$28.00
$35.00+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$8.00 / $189.99 / $35.00 / $399.99 / $133.99 / $6.00 / 30% off
Free shipping
Free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion100% of measurable text passes WCAG AA.
Responsive viewport meta is present.
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
9 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 251 content images carry alt text.
6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
At least 0.6 MB across 145 measurable resources, but 752 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
26 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
29 images are shipped at more than 2x the width shown.
“shoes138082-180815_1534367019693” is 400px wide, displayed at 163px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
3 fields use type="text" for email or phone. mobile keyboards will not adapt.
“email-address”, “email-address”, “email-address”
fix Use type="email" / type="tel" so phones show the right keyboard.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
