This report was measured 56 days ago — past our freshness window.

saas · Aug 15, 2026

testimly.com

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.25.1

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How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 38 links on the entry page, 32 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    Free forever
    Shows customer logos or a trusted-by claim
    logos: Shopify, Webflow, Wix, WooCommerce

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 2 more

    See what we looked for

  3. Flagged

    6 of 18 build checks flagged, each with a fix

    Body text size
    Smallest body text is 10px (base ~24px). below the ~16px readable floor.
    Form labels
    3 of 10 form fields have no label (+3 rely on placeholder only).
    Oversized images
    26 images are shipped at more than 2x the width shown.

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Sign Up

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Review Schema Generator

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Collect, Manage, and Showcase Customer Testimonials in One Setup

    Promise
    Easily collect customer reviews and referrals with one link. Show them on your website with beautiful widgets…
    Prices shown
    $0 · $19 · $49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 6 conversion tactics detected since 2026-08-09.
  1. 6 tactics 2026-08-09
  2. 6 tactics 2026-08-12
  3. 6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$0 +2 more  ·  2 proof points

Sticky CTAFAQFree trialNo cardLogo wallUsage proof
Pricing
02

Pricing

6 tactics

$0 +2 more

Sticky CTAFAQTrust badgesFree trialNo cardPricing tiers
Review Schema Generator
03

Review Schema Generator

6 tactics

1 proof point

Sticky CTAFAQTrust badgesFree trialNo cardLogo wall
Sign Up
04

Sign Up

▼ thinnest
2 tactics
Free trialNo card

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Testimly — Get More Reviews & Referrals for Your Business | Free
Meta description
Easily collect customer reviews and referrals with one link. Show them on your website with beautiful widgets. Free plan available.
Headline
Collect, Manage, and Showcase Customer Testimonials in One Setup
Section headings
Three Simple Steps to More 5-Star ReviewsCollect, Manage, and Showcase TestimonialsGrow your business in 🇺🇸 with real customer reviewsFrequently Asked QuestionsReady to Get More 5-Star Reviews?Without Testimly 😬With Testimly 🤩Set Up Your Review Page+5 more, not shown
Buttons and links
How it worksShow Reviews on Your SitePricingFAQGet startedMonthlyYearly-20%Get Started FreeStart Free TrialHow do I collect testimonials from my customers?+2 more, not shown
Prices on the page
$0$19$49

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of testimly.com
Nav0% down the page
Hero section of testimly.com
Hero0% down the page
Logos section of testimly.com
Logos1% down the page
Pricing section of testimly.com
Pricing64% down the page
FAQ section of testimly.com
FAQ82% down the page
Footer section of testimly.com
Footer95% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“★★★★★”
No credit card element
No credit card“No credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof2 of 4

Shows customer logos or a trusted-by claim logos: Shopify, Webflow, Wix, WooCommerce
Puts a number on adoption 128 customers

offer2 of 2

Offers a free trial or free tier Free forever
Makes the pricing ladder explicit free, $19/mo, $49/mo

checkout1 of 2

Lead-capture form firstName, lastName, emailAddress, password

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

18 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 17 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~24px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

3 of 10 form fields have no label (+3 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Oversized images

weight:oversized-images

26 images are shipped at more than 2x the width shown.

“logo.svg” is 800px wide, displayed at 32px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“emailAddress”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

128 of 163 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 40×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 0.8 MB across 161 measurable resources, but 156 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#e1ae01
accent#e1ae01
bg#ffffff
surface#ffffff
text#1a0dab
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Onest
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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