Smallest body text is 10px (base ~24px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$0 +2 more · 2 proof points
saas · Aug 15, 2026
testimly.com
75/100 Strong
Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 38 links seen, 32 walkable, 3 matched, and we walked 4 pages.
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
+10pts
since the first measured scan (2026-08-09) — 3 re-scans
- 65 Partial 2026-08-09
- 75 Strong 2026-08-12
- 75 Strong 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Testimly — Get More Reviews & Referrals for Your Business | Free
- Meta description
Easily collect customer reviews and referrals with one link. Show them on your website with beautiful widgets. Free plan available.
- Headline
Collect, Manage, and Showcase Customer Testimonials in One Setup
- Section headings
Three Simple Steps to More 5-Star Reviews
Collect, Manage, and Showcase Testimonials
Grow your business in 🇺🇸 with real customer reviews
Frequently Asked Questions
Ready to Get More 5-Star Reviews?
Without Testimly 😬
With Testimly 🤩
Set Up Your Review Page
+5 more, not shown- Buttons and links
How it works
Show Reviews on Your Site
Pricing
FAQ
Get started
Monthly
Yearly-20%
Get Started Free
Start Free Trial
How do I collect testimonials from my customers?
+2 more, not shown- Prices on the page
$0
$19
$49
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $19/mo, $49/mo
Action path2 of 4
Offers a free trial or free tier
Free forever
Lead-capture form
firstName, lastName, emailAddress, password
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logos: Shopify, Webflow, Wix, WooCommerce
Puts a number on adoption
128 customers
Friction reduction2 of 2
Answers buyer objections
Frequently Asked Questions
Offers a free trial or free tier
Free forever
Value reinforcement1 of 2
Puts a number on adoption
128 customers
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 15% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
12 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 36 content images carry alt text.
Form labels needs worka11y:form-labels
3 of 10 form fields have no label (+3 rely on placeholder only).
fix Give every input a <label> or aria-label; placeholders are not labels.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.8 MB across 161 measurable resources, but 156 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
26 images are shipped at more than 2x the width shown.
“logo.svg” is 800px wide, displayed at 32px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usability1 flagged
Input types needs workforms:input-types
1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“emailAddress”
fix Use type="email" / type="tel" so phones show the right keyboard.
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
4 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e1ae01
accent#e1ae01
bg#ffffff
surface#ffffff
text#1a0dab
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Onest
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
