saas · Sep 25, 2026

thekingdomofenglish.com

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

3 conversion tactics detected
3 pages captured
13 UX checks
3 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 28 links on the entry page, 25 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
3 conversion tactics detected, each backed by text on the page

Answers buyer objections
Frequently Asked Questions How does the free trial work? Registration starts a 7-day full-
Offers a free trial or free tier
free trial
Shows customer logos or a trusted-by claim
logos: Log In, The Royal Griffin, Register

See all 3
Not seen
8 of 11 applicable tactics we checked for and did not see

Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Demo / docs entry
A "book a demo" or documentation / API entry point.

+ 5 more

See what we looked for
Flagged
4 of 14 build checks flagged, each with a fix

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Oversized images
38 images are shipped at more than 2x the width shown.
Landmark regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…

+ 1 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Users

Step 1
Homepage / Lander
Step 2
Pricing.Php
Step 3
Users

Walk it frame by frame
In their words
The headline: The Kingdom of English - ESL & EFL Practice Platform for Teachers and Students

Promise
The Kingdom of English: an ESL & EFL platform where teachers assign grammar, reading, listening & writing pra…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.

3 tactics 2026-08-09
→
3 tactics 2026-09-25

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Free trialLogo wall

Pricing.Php

▲ strongest

3 tactics

€9.90 +3 more · subscription

FAQFree trialNo card

Users

▼ thinnest

2 tactics

Free trialLogo wall

In their own words

7 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: The Kingdom of English | ESL & EFL Practice Platform
Meta description: The Kingdom of English: an ESL & EFL platform where teachers assign grammar, reading, listening & writing practice online. Track student progress, run classroom activities, and play ESL/EFL games. Free trial available.
Headline: The Kingdom of English - ESL & EFL Practice Platform for Teachers and Students
Section headings: ESL & EFL Online Practice Platform for Teachers and StudentsBuilt by a Teacher, Not a Corporation
Buttons and links: Discover The Kingdom×

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Frequently Asked Questions How does the free trial work? Registration starts a 7-day full-

proof1 of 4

Shows customer logos or a trusted-by claim logos: Log In, The Royal Griffin, Register

offer1 of 2

Offers a free trial or free tier free trial

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

38 images are shipped at more than 2x the width shown.

“google.png” is 1556px wide, displayed at 16px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

64 of 76 interactive targets are under 44×44px on mobile.

smallest: “×” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

45 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.1 MB across 36 measurable resources, but 41 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#d4b96e

accent#d4b96e

bg#ffffff

surface#ffffff

text#c8c0b0

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox28px

Jumps over the lazy dog20px

A subheading in their voice17px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

14pxAa

15pxAa

17pxAa

20pxAa

28pxAa

WEIGHTS

Aa400

Aa600

Aa700

FAMILIES

Times New Roman · Nunito

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt