Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
saas · Aug 15, 2026
top10vpn.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.25.1
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 41 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Puts proof in the first viewport
ExpressVPN Overall Rating 9.4/10
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logos: Top10VPN, Genuine VPN Experts, Independent Testing, Original Research, BBC
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Body text size
- Smallest body text is 12px (base ~18px). below the ~16px readable floor.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 11 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Reviews
- Step 1
- Homepage / Lander
- Step 2
- Reviews
- Step 3
- Reviews
-
In their words
The headline:
VPN Advice You Can Trust
- Promise
Our VPN experts have been testing and reviewing VPNs since 2016. Read our recommendations and advice to prote…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
6 → 5 across 2 scans since 2026-07-20. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 6 tactics 2026-07-20
- 5 tactics 2026-08-15
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Top10VPN: VPN Advice You Can Trust
- Meta description
Our VPN experts have been testing and reviewing VPNs since 2016. Read our recommendations and advice to protect your internet privacy and security.
- Headline
VPN Advice You Can Trust
- Section headings
We Stand for Internet Privacy, Security & Freedom
Genuine VPN Experts
Independent Testing
Original Research
Honest VPN Reviews Based on Real Testing
VPN Leak Test
VPN Comparison Tool
Learn about VPNs
- Buttons and links
Discover Our Mission
Meet the Experts
See All VPN Reviews
Check for IP & Torrent Leaks
Compare VPNs
See All Guides
Back to top
English
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 4
Puts proof in the first viewport
ExpressVPN Overall Rating 9.4/10
Shows customer logos or a trusted-by claim
logos: Top10VPN, Genuine VPN Experts, Independent Testing, Original Research, BBC
Shows press logos or an as-seen-in claim
featured in
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
free, $2.99/mo, $3.49/mo, $2.49/mo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:11 images are shipped at more than 2x the width shown.
“?url=https%3A%2F%2Fwww.top10vpn.com%2Fim” is 720px wide, displayed at 128px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:195 of 277 interactive targets are under 44×44px on mobile.
smallest: “BEST VPN” at 65×19px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
8 of 116 content images (7%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Keyboard reachability
40 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.0 MB across 179 measurable resources, but 76 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#5d66eb
accent#5d66eb
bg#ffffff
surface#e4f5f4
text#232434
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog41px
A subheading in their voice35px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
35pxAa
41pxAa
50pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
CircularPro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
