Smallest body text is 12px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
saas · Aug 15, 2026
top10vpn.com
55/100 Thin
Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 41 links seen, 20 walkable, 1 matched, and we walked 3 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
-20pts
since the first measured scan (2026-07-20) — 2 re-scans
- 75 Strong 2026-07-20
- 55 Thin 2026-08-15
The funnel, frame by frame
3 steps walkedIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Top10VPN: VPN Advice You Can Trust
- Meta description
Our VPN experts have been testing and reviewing VPNs since 2016. Read our recommendations and advice to protect your internet privacy and security.
- Headline
VPN Advice You Can Trust
- Section headings
We Stand for Internet Privacy, Security & Freedom
Genuine VPN Experts
Independent Testing
Original Research
Honest VPN Reviews Based on Real Testing
VPN Leak Test
VPN Comparison Tool
Learn about VPNs
- Buttons and links
Discover Our Mission
Meet the Experts
See All VPN Reviews
Check for IP & Torrent Leaks
Compare VPNs
See All Guides
Back to top
English
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $2.99/mo, $3.49/mo, $2.49/mo
Action path2 of 4
Puts proof in the first viewport
ExpressVPN Overall Rating 9.4/10
Offers a free trial or free tier
free trial
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Top10VPN, Genuine VPN Experts, Independent Testing, Original Research, BBC
Friction reduction1 of 2
Offers a free trial or free tier
free trial
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
7 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text notea11y:image-alt-text
8 of 116 content images (7%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Form labels notea11y:form-labels
1 form field relies on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
3 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 2.0 MB across 179 measurable resources, but 76 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Oversized images needs workweight:oversized-images
11 images are shipped at more than 2x the width shown.
“?url=https%3A%2F%2Fwww.top10vpn.com%2Fim” is 720px wide, displayed at 128px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
40 elements look clickable but cannot be reached by keyboard.
“$2.99”, “$3.49”, “$2.49”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#5d66eb
accent#5d66eb
bg#ffffff
surface#e4f5f4
text#232434
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog41px
A subheading in their voice35px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
35pxAa
41pxAa
50pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
CircularPro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
