their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 29, 2026

trueclassictees.com

ecommerce · desktop · Roentgen 1.10

Biggest quick win

Smallest body text is 7px (base ~16px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

5 of 15 conversion signals detected

40 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 15 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.10; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 7/13
Trust & proof 14/17
Friction reduction 4/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Products

4 tactics

$120 · 2 proof points

ReviewsFree giftTrust badgesFree shipping

Es

4 tactics

ReviewsFree giftTrust badgesFree shipping

Collections

▲ strongest

5 tactics

$120 +24 more · 62% OFF · 3 proof points

ReviewsFree giftTrust badgesFree shippingLogo wall

Pages

▼ thinnest

4 tactics

$120 · 3 proof points

ReviewsFree giftTrust badgesFree shipping

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$369.90 / $224.94 / $344.91 / $184.95 / $294.93 / $144.97 / 62% OFF
Free shippingFree ShippingFREE shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

7/13partialpoints earned

Proof above the fold305,058 VERIFIED REVIEWS Rated 4.5 out of 5 stars4.5 Rated 4.5 out of 5 stars Based on 305,058 reviews

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Trust

proof, social proof, and credibilitymeasured

14/17highpoints earned

Proof at every step4.5 out of 5305,058 reviews
On-page review wall4 review elements

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee

Friction

objections answered, barriers removedmeasured

4/15lowpoints earned

Free shippingFree ShippingFREE shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

FAQ / objection handling
express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

98% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 7px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

5 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 229 content images carry alt text.

NEEDS WORKNamed controls

2 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTEHeading structure

The landing page has no <h1>.

Use exactly one <h1> as the page’s title.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#0c0a09

accent#0c0a09

bg#ffffff

surface#ffffff

text#e2dad5

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox30px

Jumps over the lazy dog22px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three