Site report · Ecommerce · Scanned 2026-09-29

trueclassictees.com

Beats 87%.

of 232 multi-step e-commerce funnels. It runs 7 of 15 selling tactics. 4 of 15 UX checks pass.

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How it ranks

Where it ranks.

Across all 1,986 multi-step funnels: beats 88%.

Peer rank

Beats 87%.

of 232 multi-step e-commerce funnels. Across all 1,986 multi-step funnels: beats 88%.

beats 87% of 232 multi-step e-commerce funnels. 1 column = 5% of the cohort, drawn to the nearest column.

What we found

What we found.

Free to read.

What they say

“True Classic”

Open primary navigation menu
Open Searchbar
Account Cart Open cart
Account
Open cart
❚❚
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Size Guide

How it’s built

15 UX checks · 6 need work · 4 pass · 5 notes · 0 not measured

Needs work

Text contrast (WCAG AA)

93% of measurable text passes WCAG AA. 4+ runs fail.

Needs work

Tap-target size (mobile)

162 of 253 interactive targets are under 44×44px on mobile.

Needs work

Body text size

Smallest sampled text is 7px, below the 13px floor this check uses.

See all 15 checks

Pass

Mobile viewport

Responsive viewport meta is present.

Pass

Language declared

html[lang] is set for screen readers.

Pass

Image alt text

All 119 content images carry alt text.

Note

Heading structure

The landing page has 2 <h1> elements (expected 1).

Note

Heading levels

7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Note

Label in name

7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Needs work

Page weight

At least 8.8 MB across 578 measurable resources. 1423 cross-origin resources did not expose a size, so the real total is higher.

Needs work

Render-blocking resources

72 stylesheets/scripts in <head> block first paint.

Needs work

Oversized images

56 images are shipped at more than 2x the width shown.

Note

Keyboard reachability

191 elements look clickable but cannot be reached by keyboard.

Note

Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

Pass

Inline validation

4 fields carry validation attributes (required/pattern/aria-invalid).

How it looks

Modernist for headlines and text. 10 colours measured.

How it sells

Free names. Plus proves.

7 of 15 selling tactics found: Anchor / strikethrough pricing, Countdown / urgency timer, Express wallets, Free shipping, Money-back guarantee, Proof at every step, On-page review wall. 8 not found.

Free · you see

Which tactics it uses
Which 8 it lacks
- Proof above the fold16% of funnels have it (430 of 2,675).
- Press / "as seen in"24% of funnels have it (628 of 2,672).
- Stacked free giftsNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
- Per-unit price anchorNot found on the pages we x-rayed.
- Us-vs-them comparison19% of funnels have it (510 of 2,675).
- FAQ / objection handling68% of funnels have it (1,809 of 2,675).
- Scarcity / urgency copy5% of funnels have it (138 of 2,672).
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
Every UX check