saas · Sep 21, 2026

tryfoco.com

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 26 links on the entry page, 21 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What is task paralysis? + Task paralysis is the gap between knowing what you need to do an
    Puts proof in the first viewport
    ★ Rated 4.6 on Google Play · 1,000+ downloads
    Offers a free trial or free tier
    Try it free

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 2 more

    See what we looked for

  3. Flagged

    3 of 13 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Landmark regions
    No <main> or <header> landmark. screen-reader users cannot jump between regions.
    Tap-target size (mobile)
    42 of 73 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Features

    Step 1
    Homepage / Lander
    Step 2
    Features

    Walk it frame by frame

  5. In their words

    The headline: You don't finish tasks. You never start them.

    Promise
    Stuck in task paralysis? FOCO is an ADHD app that gives you one subtask at a time, with an AI body doubling c…
    Prices shown
    $9 · $59 · $108

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 5 → 6 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 5 tactics 2026-08-09
  2. 6 tactics 2026-08-15
  3. 6 tactics 2026-09-21

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$9 +3 more  ·  SAVE 45%  ·  1 proof point

FAQFree trialNo cardLogo wallUsage proofPricing tiers
Features
02

Features

▼ thinnest
1 tactic
FAQ

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
FOCO: The ADHD App for Task Paralysis & Body Doubling
Meta description
Stuck in task paralysis? FOCO is an ADHD app that gives you one subtask at a time, with an AI body doubling companion that stays while you work.
Headline
You don't finish tasks. You never start them.
Section headings
You have something to do. But you don't start.It has a name.Task paralysis has more than one shape.You don't need a plan. Just a place to begin.Built for how your brain works.194 adults with ADHD told us where starting actually breaks down.You don't need to fix your life.Unlock full focus.+8 more, not shown
Buttons and links
Get the appStart 7-day free trial👉 Start 7-day free trialWhat is task paralysis? +Can an app actually help with task paralysis? +Is this just another to-do app? +What if I've tried everything already? +Do I need ADHD? +What if I lose focus again? +Can I cancel anytime? ++2 more, not shown
Prices on the page
$9$59$108$4.92

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of tryfoco.com
Nav2% down the page
Hero section of tryfoco.com
Hero0% down the page
CTA section of tryfoco.com
CTA2% down the page
Pricing section of tryfoco.com
Pricing79% down the page
FAQ section of tryfoco.com
FAQ87% down the page
Footer section of tryfoco.com
Footer98% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$108”
No credit card element
No credit card“👉 Free · No credit card · 60-second start”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What is task paralysis? + Task paralysis is the gap between knowing what you need to do an

proof3 of 4

Puts proof in the first viewport ★ Rated 4.6 on Google Play · 1,000+ downloads
Shows customer logos or a trusted-by claim logo wall (4 distinct marks)
Puts a number on adoption 1,000+ downloads

offer2 of 2

Offers a free trial or free tier Try it free
Makes the pricing ladder explicit free, $9/mo, $4.92/mo

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

42 of 73 interactive targets are under 44×44px on mobile.

smallest: “Full pricing details →” at 155×21px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 3.7 MB across 28 measurable resources, but 12 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0a0410
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog52px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
20pxAa
26pxAa
40pxAa
52pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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