Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
$0 +2 more
saas · Oct 8, 2026
undine.app
We found more conversion tactics here than on 20% of the 338 entry-page SaaS captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.28.1
Walk 8 links seen, 2 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-08. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 662 entry-page captures, more conversion tactics than 41% of them.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Start for free
- Shows customer logos or a trusted-by claim
logo wall (10 distinct marks)
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 91% of measurable text passes WCAG AA. 4+ runs fail. 31% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Oversized images
- 9 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Your gut already knows. We help you hear it.
- Promise
Undine is a AI mental health coach app for iPhone and Android. Explore old traumas and recurring patterns wit…
- Prices shown
- $0 · $19.99 · $69.99
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Undine: Frameworks to Explore Traumas | AI Mental Health Coach App for iOS & Android
- Meta description
Undine is a AI mental health coach app for iPhone and Android. Explore old traumas and recurring patterns with guided frameworks, talk through stress, build self confidence, and work through relationships and anxiety, privately.
- Headline
Your gut already knows. We help you hear it.
- Section headings
You'll probably recognise this
Built for the 11pm version of the conversation
Three moves, every time you open it
Not another wellness app with a mascot
What a session actually feels like
Start for free. Stay for as long as it's earning its keep.
Start now and put a name to that emotion that's been dragging you down
Always open
+7 more, not shown- Buttons and links
Login
Get the app
Sounds like me
Choose Free
Choose Plus
Choose Max
- Prices on the page
$0
$19.99
$69.99
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logo wall (10 distinct marks)
offer1 of 2
Offers a free trial or free tier
Start for free
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:91% of measurable text passes WCAG AA. 4+ runs fail. 31% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Stress → Confidence” at 1.05:1 (19px, #fffdfc on #faf7f2). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“google-play-badge.png” is 811px wide, displayed at 165px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:16 of 28 interactive targets are under 44×44px on mobile.
smallest: “Show screenshot 1 of 3” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e8d3ae
bg#fffdfc
surface#faf7f2
text#666c67
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
30pxAa
36pxAa
40pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
