Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
saas · Sep 30, 2026
axcrypt.net
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 89 links on the entry page, 56 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Puts proof in the first viewport
300+sites recommendations
- Offers a free trial or free tier
Free trial
- Shows customer logos or a trusted-by claim
trusted by
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
5 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail. 22% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Render-blocking resources
- 25 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Features
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Features
-
In their words
The headline:
The easiest way to encrypt, share and secure your files
- Promise
Protect your files with AxCrypt's secure file encryption software. Encrypt, share, and protect sensitive data…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 4 conversion tactics detected since 2026-08-09.
- 4 tactics 2026-08-09
- 4 tactics 2026-08-15
- 4 tactics 2026-09-30
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
AxCrypt | Secure File Encryption Software | AxCrypt
- Meta description
Protect your files with AxCrypt's secure file encryption software. Encrypt, share, and protect sensitive data on Windows, Mac, Linux, and mobile.
- Headline
The easiest way to encrypt, share and secure your files
- Section headings
Why choose AxCrypt
Get started with AxCrypt
1. Download
2. Encrypt
3. Share
Watch our tutorial that will help you get going faster
Trusted by millions across 100+ countries
Browse our latest blog posts
+8 more, not shown- Buttons and links
PRIVATE
TRY 14 DAYS FREE TRIAL
FREE TRIAL
BUSINESS
Item 0
Item 1
GET STARTED!
More posts
Try for free
DOWNLOAD
+1 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 4
Puts proof in the first viewport
300+sites recommendations
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
20M+downloads
offer1 of 2
Offers a free trial or free tier
Free trial
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail. 22% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Strong Encryption & Secure Access” at 2.14:1 (20px, #86b96e on #f7f7f7). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:25 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:10 images are shipped at more than 2x the width shown.
“techradar_logo.89d8f19.png” is 200px wide, displayed at 54px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:151 of 207 interactive targets are under 44×44px on mobile.
smallest: “Our product” at 327×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 2.0 MB across 168 measurable resources, but 335 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#48772c
bg#ffffff
surface#f7f7f7
text#494949
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice35px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
35pxAa
40pxAa
48pxAa
WEIGHTS
Aa100
Aa300
Aa400
Aa600
Aa700
Aa800
FAMILIES
Open Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
