saas · Jul 11, 2026

v0.app

50/100 Thin

Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 50 · mobile 50.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
1 tactic
Logo wall
Pricing
02

Pricing

▲ strongest
5 tactics

$0 +17 more

Sticky CTAFAQTrust badgesFree trialPricing tiers

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
v0 by Vercel - Build Full-Stack Web Apps with AI
Meta description
Your collaborative AI assistant to design, iterate, and scale full-stack applications for the web.
Headline
What do you want to create?
Section headings
Start with a templateShip mobile sitesStart building with v0ProductCompanyResourcesSocialPrompt. Build. Publish.+7 more, not shown
Buttons and links
Templatesv0 MaxContact FormImage EditorMini GameFinance Calculator6942K8381.1K+2 more, not shown

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $0/mo, $30/user, free, $100/user

Action path1 of 4

Offers a free trial or free tier $0/month

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Avatar, Avatar, Avatar, Avatar, Avatar

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions
Offers a free trial or free tier $0/month

What we didn’t find

5 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 9 applicable

Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

7 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) not measurablecontrast:text-contrast-wcag-aa

All 4 sampled text runs sit over images or gradients. effective contrast is not computable.

Mobile & tap targets1 flagged

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Tap-target size (mobile) needs workmobile:tap-target-size-mobile

98 of 153 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 28×28px

fix Give tappable controls a ≥44×44px hit area. the touch minimum.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

1 paragraph runs past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 99 content images carry alt text.

Named controls needs worka11y:named-controls

18 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
GeistSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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