saas · Sep 17, 2026

v0.app

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    $2 of free
    Shows customer logos or a trusted-by claim
    logos: Avatar, Github, Vercel, iPhone Frame, iOS App

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Named controls
    18 buttons/links have no accessible name (icon-only, no aria-label).
    Page weight
    At least 6.3 MB across 184 measurable resources. 121 cross-origin resources did not expos…

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: What do you want to create?

    Promise
    Your collaborative AI assistant to design, iterate, and scale full-stack applications for the web.

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
2 tactics
Logo wallDemo / docs
Pricing
02

Pricing

▲ strongest
6 tactics

$0 +17 more

Sticky CTAFAQTrust badgesFree trialPricing tiersDemo / docs

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
v0 by Vercel - Build Full-Stack Web Apps with AI
Meta description
Your collaborative AI assistant to design, iterate, and scale full-stack applications for the web.
Headline
What do you want to create?
Section headings
Start with a templateShip mobile sitesStart building with v0ProductCompanyResourcesSocialPrompt. Build. Publish.+7 more, not shown
Buttons and links
Templatesv0 MaxContact FormImage EditorMini GameFinance Calculator7332.1K8791.4K+2 more, not shown

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$90”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof1 of 4

Shows customer logos or a trusted-by claim logos: Avatar, Github, Vercel, iPhone Frame, iOS App

offer2 of 2

Offers a free trial or free tier $2 of free
Makes the pricing ladder explicit $0/mo, $90/user, free, $100/user

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 12 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

18 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 6.3 MB across 184 measurable resources. 121 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

33 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

23 images are shipped at more than 2x the width shown.

“avatar?u=estebansuarez” is 256px wide, displayed at 36px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Worth knowing3

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

This funnel: 100% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
text#171717
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
GeistSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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