Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Sep 26, 2026
vat-engine.app
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 43 links on the entry page, 18 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Puts proof in the first viewport
Supply 2026-05-11 Source Shopify EU OSS quarter Q2 preview
- Shows customer logos or a trusted-by claim
logos: VAT Engine symbol, VAT Engine Reviews, View VAT Engine on Uneed
- Offers a demo or docs entry point
documentation
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 4 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 15 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 13 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Sign Up
- Step 1
- Homepage / Lander
- Step 2
- Use Cases
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
EU VAT calculation and compliance API.
- Promise
VAT Engine is a free alpha EU VAT calculation and compliance API with TEDB-backed rates, 37 tax classes, reco…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
EU VAT Calculation & Compliance API | VAT Engine
- Meta description
VAT Engine is a free alpha EU VAT calculation and compliance API with TEDB-backed rates, 37 tax classes, recorded date-aware lookups, and OSS/IOSS workflows.
- Headline
EU VAT calculation and compliance API.
- Section headings
Official TEDB VAT rates, tax classes, and recorded rate windows.
Built for EU VAT depth, not generic tax lookup.
EU VAT calculation, source profiles, and compliance workflows.
Ship VAT in a day, not a quarter.
Questions buyers and developers always ask.
FIND VAT ENGINE ON
Your cookies, your call.
Pull official rates
+7 more, not shown- Buttons and links
Product
Cookie settings
CUSTOMIZE
Essential only
Accept all optional →
Start with the API
Get started
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Puts proof in the first viewport
Supply 2026-05-11 Source Shopify EU OSS quarter Q2 preview
Shows customer logos or a trusted-by claim
logos: VAT Engine symbol, VAT Engine Reviews, View VAT Engine on Uneed
checkout2 of 2
Offers a demo or docs entry point
documentation
Lead-capture form
email, password, confirmPassword, acceptTerms
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:15 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:13 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:10 images are shipped at more than 2x the width shown.
“logo.3wsjw9xb6yak3.svg” is 419px wide, displayed at 104px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:147 of 197 interactive targets are under 44×44px on mobile.
smallest: “Home” at 40×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 1.4 MB across 161 measurable resources, but 84 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#c35f44
accent#c35f44
bg#fdf6e7
surface#ffffff
text#5a2716
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
notoSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
