Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
$80 +3 more
ecommerce · Sep 26, 2026
verizon.com
We found more conversion tactics here than on 25% of the 211 multi-step e-commerce funnels we have measured.
2 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.
Walk 145 links on the entry page, 119 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Anchors the price against a higher original
$41.97 / $31.98 / $30.98 / $73.99 / $47.98 / $74.99
- Answers buyer objections
Do you still support myPlan? Can I keep my current Verizon mobile plan? What is Simplicity
-
Not seen
13 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 10 more
-
Flagged
7 of 16 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
- Named controls
- 54 buttons/links have no accessible name (icon-only, no aria-label).
+ 4 more
-
Walked
4 pages walked, Homepage / Lander to Shop
- Step 1
- Homepage / Lander
- Step 2
- Plans
- Step 3
- Products
+ 1 more step
-
In their words
What the entry page says about itself
- Promise
Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the…
- Prices shown
- $80 · $15 · $30
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
3 → 2 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 3 tactics 2026-08-09
- 3 tactics 2026-08-10
- 2 tactics 2026-09-26
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
34 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Verizon: Wireless, Internet, TV and Phone Services | Official Site
- Meta description
Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phone service.
- Headline
Simplicity Plan
- Section headings
Your phone, your way
Get iPhone 18 Pro. No trade-in needed
Get iPhone Duo
Add Verizon Home Internet
Loyalty you’ll love
Monthly cash
Daily deals
Bring
+7 more, not shown- Buttons and links
Mobile
Home
Save
Sign in
Details
Switch to Verizon
Simplicity Plan
Home Internet
Verizon One Mobile + Home
Bring your phone
+2 more, not shown- Prices on the page
$80
$15
$30
$35
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionoffer1 of 4
Anchors the price against a higher original
$41.97 / $31.98 / $30.98 / $73.99 / $47.98 / $74.99
objection1 of 2
Answers buyer objections
Do you still support myPlan? Can I keep my current Verizon mobile plan? What is Simplicity
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:54 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 10.4 MB across 490 measurable resources. 890 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:16 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:7 images are shipped at more than 2x the width shown.
“phnx-hp-bullseye?fmt=webp-alpha&scl=1” is 996px wide, displayed at 372px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:266 of 338 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 45×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
27 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
14 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Label in name
7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
79 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ee001e
accent#ee001e
bg#ffffff
surface#f5f5f7
text#ee001e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog64px
A subheading in their voice58px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
20pxAa
24pxAa
30pxAa
32pxAa
58pxAa
64pxAa
80pxAa
WEIGHTS
Aa300
Aa400
Aa700
FAMILIES
Verizon-NHG-DS · BrandFont-Display
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
