ecommerce · Aug 10, 2026

verizon.com

15/100 Sparse

Scores above 6% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 18%.

3/15 tactics
4 steps
14 checks
6 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 152 links seen, 129 walkable, 6 matched, and we walked 4 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

15 Sparse 2026-08-09
→
15 Sparse 2026-08-10

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

2 tactics

$15 +4 more

Trust badgesLogo wall

Plans

2 tactics

$45, +22 more · subscription

FAQTrust badges

Products

▼ thinnest

1 tactic

$100 +1 more · Save 30% · 1 proof point

Sticky CTA

Products Perks

2 tactics

$13 +12 more · 1 proof point

FAQTrust badges

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Verizon: Wireless, Internet, TV and Phone Services | Official Site
Meta description: Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phone service.
Headline: Simplicity Plan
Section headings: Your phone, your wayNew Samsung Galaxy Z Fold8 on SimplicityAdd Verizon Home InternetLoyalty you’ll loveMonthly cashDaily dealsWeekly winsKeep+7 more, not shown
Buttons and links: MobileHomeSaveSign inSwitch to VerizonSimplicity PlanHome InternetVerizon One Mobile + HomeBring your phonePhone Deals+2 more, not shown
Prices on the page: $15$45$30$60$35

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of verizon.com — **Nav**0% down the page

Features section of verizon.com — **Features**18% down the page

Pricing section of verizon.com — **Pricing**23% down the page

Logos section of verizon.com — **Logos**63% down the page

Footer section of verizon.com — **Footer**71% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$45”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 4

Anchors the price against a higher original $45

Friction reduction1 of 3

Answers buyer objections Do you still support myPlan? Can I keep my current Verizon mobile plan? What is Simplicity

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see12 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

On-page review wall 89 of 177 measured funnels run this

Free shipping 71 of 177 measured funnels run this

Express wallets 31 of 177 measured funnels run this

Money-back guarantee 31 of 177 measured funnels run this

Proof at every step 27 of 177 measured funnels run this

Countdown / urgency timer 15 of 177 measured funnels run this

Per-unit price anchor 9 of 177 measured funnels run this

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

84% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Connect it to our best 5G network.” at 1:1 (24px, #ffffff on #ffffff). needs 3:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography2 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height needs worktype:line-height

Body line-height is 1×. tight enough to hurt readability.

fix Set body line-height to ~1.4-1.6×.

Line length notetype:line-length

30 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 2.4 MB across 222 measurable resources, but 856 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

22 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

22 images are shipped at more than 2x the width shown.

“2026storefront-hub-0504-tentpole1-d?fmt=” is 3200px wide, displayed at 1400px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.