The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$99 +2 more · subscription · 2 proof points
FAQTrust badgesLogo wallUsage proofPricing tiers
⤢
02
Compare
▼ thinnest
$99 +6 more · subscription
Sticky CTATrust badgesLogo wallPricing tiers
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
$99/mo, $149/mo, $299/mo, free
$99/mo, $244/mo, $199/mo, $178/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/20nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
11/11highpoints earned
- Trusted-by logo wall
logos: Harbor, Harbor 12 Month Money Back Guarantee+, Save up to $1200 today, Compounded G
- Usage / adoption proof
10,000 Members
Friction
objections answered, barriers removedmeasured
6/10highpoints earned
Not detected: free trial / freemium.
Value
why it’s worth it. comparison and reinforcementmeasured
3/10partialpoints earned
- Usage / adoption proof
10,000 Members
Not detected: us-vs-them comparison.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
58% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Why is everyone switching to Harbor?” at 1:1 (48px, #203040 on #203040). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~16px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
8 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 109 content images carry alt text.
NOTELink text
2 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
NOTEHeading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog44px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
visitharbor.com · 4/9 tactics · 2 proof templates · evidence-backed
# Agent Brief. build in the style of visitharbor.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Compare
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 41.3% | background |
| `#f1f6f6` | 23.3% | background |
| `#203040` | 20.7% | support |
| `#fefdf5` | 7.7% | background |
| `#f79433` | 3.8% | accent/brand |
| `#ebf9fa` | 2.1% | background |
| `#00b5c5` | 0.6% | accent/brand |
| `#000000` | 0.2% | support |
Curated roles: `primary=#f79433` · `accent=#f79433` · `bg=#ffffff` · `surface=#f1f6f6` · `text=#203040`
## Type
- Display: `Onest`
- Body: `Onest`
- Size scale (px): 10, 12, 13, 14, 16, 18, 20, 24, 30, 36, 44, 48
- Radius (px): 8, 16, 33554400
## Patterns detected (fact-based). 4/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Harbor, Harbor 12 Month Money Back Guarantee+, Save up to $1200 today, Compounded G; p2: backed by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 10,000 Members)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $99/mo, $149/mo, $299/mo, free; p2: $99/mo, $244/mo, $199/mo, $178/mo)_
## Proof language (harvested strings → templates)
- `Over {N} Members`. e.g. "Over 10,000 Members"
- `{X} stars`. e.g. "4.7 stars"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.