saas · Sep 23, 2026

vocalrefresh.com

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 40 links on the entry page, 31 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Your Questions, answered. THE BASICS What is Vocal Refresh? Vocal Refresh is a vocal train
    Offers a free trial or free tier
    free tier
    Shows customer logos or a trusted-by claim
    logo wall (7 distinct marks)

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    4 of 11 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    72% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Render-blocking resources
    10 stylesheets/scripts in <head> block first paint.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Cart

    Step 1
    Homepage / Lander
    Step 2
    Cart

    Walk it frame by frame

  5. In their words

    The headline: Get your singing voice back. Minutes a day, 100% private.

    Promise
    Used to sing? Vocal Refresh helps women return to singing after years away with short, personalized, private…
    Prices shown
    $69.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 3 → 4 across 2 scans since 2026-08-18. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 3 tactics 2026-08-18
  2. 4 tactics 2026-09-23

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

$69.99

FAQFree trialLogo wall
Cart
02

Cart

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Vocal Refresh - For Women Who Aren't Done Singing
Meta description
Used to sing? Vocal Refresh helps women return to singing after years away with short, personalized, private warm-ups Your voice is still in there.
Headline
Get your singing voice back. Minutes a day, 100% private.
Section headings
Three steps, and the first one takes two minutes.Kids, career, everything else came first. Your turn now.You tried to sing along, and your voice cracked.A vocal coach in your pocket, built for the voice you have and where you want it to go.Your practice, at a glance.Your Questions, answered.Used to sing all the time?Take the Vocal Range Test+7 more, not shown
Buttons and links
Skip to ContentToolsJoin the WaitlistJoin the waitlistHold my founding priceStart with the Free Vocal Range Test
Prices on the page
$69.99

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of vocalrefresh.com
Nav0% down the page
Hero section of vocalrefresh.com
Hero0% down the page
FAQ section of vocalrefresh.com
FAQ70% down the page
Footer section of vocalrefresh.com
Footer95% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Your Questions, answered. THE BASICS What is Vocal Refresh? Vocal Refresh is a vocal train

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (7 distinct marks)

offer1 of 2

Offers a free trial or free tier free tier

checkout1 of 2

Lead-capture form fields[email], fields[email]

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

72% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Quick and Easy. Test to find your home mid-range note, low a” at 1.03:1 (16px, #eaf6f6 on #fff6ee). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

10 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

19 of 43 interactive targets are under 44×44px on mobile.

smallest: “Facebook” at 24×50px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 1.9 MB across 61 measurable resources, but 44 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#146e76
bg#fff6ee
surface#ffffff
text#1c3a3f
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog22px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
22pxAa
24pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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